I just find it kinda odd: SFI shipping out passes like they used to do with pre-approved credit cards. I wonder if this is the brainchild og marketing guru Danny-boy...
FYI only, jeremy
I just think that if you wanted a pass you would have bought one. now they send you one saying It's yours if you pay $$ for it.
What a crock
Chuck, who finds some of these parks a rip off even if he got free addmission Id feel jipped at the parking gate, Concession stand ect.
It's brilliant. A not so subtle reminder that you haven't renewed your pass. Imagine how many additional pass sales that scores them.
I think it's a good idea because if you renew before they send you one they charge you a shipping fee and they don't allow will call pickups at my park SFDK.
One of things that SFI is doing right. Now, if only they'd send you a Q-bot in the mail ahead of time, to save you even more waiting in line, eh Gonch? :)
coastin' since 1985
I personally think this is a waist of money for the park. If someone wants to renew their pass they will do it themselves. How much does it cost to print out all those passes.
There are two types of people in the world. People who like coasters and idiots.
www.freewebs.com/alexibrahim (new forums have been added)
How much does it cost to print out all those passes.
Probably not nearly as much as you think.
One renewal because of the mailing probably pays for thousands of passes that potentially get tossed in the trash.
And most parks send passholders some kind of reminder (even if a little postcard) - this puts the pass in your hands and I'd bet is extremely effective at getting renewals.
Heck, every year I've stayed at CP they send me a Getaway Guide the next year. Why? Because who does it make more sense to send stuff like this to than people who have been your customers in the past?
Now, if only they'd send you a Q-bot in the mail ahead of time, to save you even more waiting in line, eh Gonch?
This year you can order Flash Pass on the SF site. Not sure if that means bots or just the ticket things, but it IS a step in the right direction. :)
*** Edited 3/29/2007 4:11:10 AM UTC by Lord Gonchar***
Chuck, who throws all but the best credit line cards in the trash. Their junk and SF's Product has been junk for awhile now.
(the glass is half full ;) )
Add that to the positive improvements to Six Flags checklist.
coastin' since 1985
Right now, Six Flags needs people who will come back year after year, not just people who will come the years when there is something new. Getting people to renew their season pass does just that. On top of that, people who come consecutive years and see improvements year after year are more likely to renew the following year. It's all a great idea to rebuild a faithful customer base.
If you can't stand the heights, get out of the line.
"You seem healthy. So much for voodoo."
A day at the park is what you make it!
Now back to our regularly scheduled programming...
NOTE: Severe fecal impaction may render the above words highly debatable.
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