Long live the Big Bad Wolf
I think it's great that they learned a lesson in public relations this summer.
If by "public relations" you mean, "the parks are worth more than the land" - then sure. :)
Doubts about the future of Magic Mountain contributed to a 12% decrease in attendance in the key June-to-December period from a year earlier, and Shapiro said he wanted to eliminate that uncertainty.
Wasn't there speculation that the whole news about the possible sale being a ploy to get people into the park "one last time?"
So that's a pretty big decrease. Anyone want to speculate as to what caused it? After all, they did introduce a large new coaster. Shouldn't the numbers have gone the opposite way?
Lord Gonchar said:If by "public relations" you mean, "the parks are worth more than the land" - then sure.
Well, considering that many/most of the rides don't really HAVE a place to go, I'm sure that made up a significant amount that HELPED to push the "park-operator" bids higher...
Land developers have little/no use for Tatsu or Revvy... ;)
So "Santa Clarita Auto Center Parkway" to replace "Magic Mountain Parkway"?
I'd say they should first rename "Valencia Boulevard" into "Santa Clarita Mall Parkway".
"Let's go to Magic Mountain!"
"You know...I heard this may be it's last year"
"Oh...well....let's not go then"
Seriously....if anything...I bet they picked up a few people vs. if no announcement had been made. I wouldn't have gone when I wasout there in June for business...but I went to grab Tatsu in case it was going away. The 12% loss has better explainations if you ask me.
Can anyone think of a reason it could be true?
Agggghhhhh!!!!! Will they never learn? I'm surprised I didn't hear Jeff's head explode all the way in Cleveland when he read that line.
The skeptic in me says this news is more for Heinz and the Wiggles to hear than anybody else.
Next year's press release: "Uh, attendance at Magic Mountain was down 12 percent. But we attribute that to the changing of the name of the road in front of the park. On a positive note, ketchup use increased 14 percent."
*** Edited 12/13/2006 8:06:41 PM UTC by jomo***
That's the thing about California that differs from other places. No one wants to ride on a sinking ship. Cali is full of fair weather AND fair weather people.
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