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Six Flags launching an ambitious new place-based media operation, Six Flags Media Networks, offering advertisers an array of channels for reaching theme park visitors: television, radio, print, outdoor, "outdoor spectacular," attraction integration, experiential marketing, and online.
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Maybe Six Flags should rename themselves....Adland.
Or just rename them whatever the highest bidder wants...like stadium names.
Six Flags just does not have the budget like Disney to make advertising entertaining. its more in your face and plain. Not only will they put billboards next to the coaster track they might repaint the coaster cars with Advertisements just like they do at Nascar. I would not put it past them to put in a race car theme coaster just so they can get away with putting billboards and paint adverts on cars
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