Six Flags Launches Media Network

Posted | Contributed by Jason Hammond

Six Flags launching an ambitious new place-based media operation, Six Flags Media Networks, offering advertisers an array of channels for reaching theme park visitors: television, radio, print, outdoor, "outdoor spectacular," attraction integration, experiential marketing, and online.

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janfrederick's avatar

Maybe Six Flags should rename themselves....Adland.

Or just rename them whatever the highest bidder wants...like stadium names.

Pete's avatar
And probably put trim brakes on the track next to the billboards, they need to slow the trains to give people more time to read the ads.
Burma-Shave baby ads right Pete?
Disney has alot of advertising too. They have signs all over the place it just that they make them look fancy and tastefull. If you ride Test Track the whole entire ride is based on how GM tests their cars for saftly and when you exit the ride you go into a car show room with actual GM cars that they advertise for you to buy. I forget the name of the ride Animal Kingdom has but its the one with all the Dinasaurs, There is a huge sign when you enter the ride that it is sponsered by Mcdonalds. They have all sorts of advertisments incorporated into rides and shows and see advertisement billboards. But they do not play commericals while you are in the park.

Six Flags just does not have the budget like Disney to make advertising entertaining. its more in your face and plain. Not only will they put billboards next to the coaster track they might repaint the coaster cars with Advertisements just like they do at Nascar. I would not put it past them to put in a race car theme coaster just so they can get away with putting billboards and paint adverts on cars

Every ride at Epcot has a sponsor I believe.
People don't want to pay more at the gate, and the don't want ads.

It's like we expect parks to just magically exist in a perfect utopia where the money never runs out.

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