Posted Thursday, January 31, 2008 9:16 AM | Contributed by Jason Hammond
Six Flags launching an ambitious new place-based media operation, Six Flags Media Networks, offering advertisers an array of channels for reaching theme park visitors: television, radio, print, outdoor, "outdoor spectacular," attraction integration, experiential marketing, and online.
Oh Great, now there are going to be commercials on the audio channels they play at the park. I always enjoyed the commercial-free audio the park played. Well, hopefully it will still be more music than advertising. *** This post was edited by WildStangAlex 1/31/2008 12:48:56 PM ***
Well the more they advertise, then I will just make sure not to use any one who advertises in the parks. I try now not to use the companies that advetsise in the park and ruin what little theming they have and this will just make me want to keep ignoring the parks sponsers.
Some of this junk rolled out in 2007. The cool mist sprayers with ads popped up, they currently do have sponsor names on many of the attractions "powered by Doritos" - as just one example. Last year, they wrote a slogan on Goliath's coaster trains at one point for some Discovery channel show.
Using their website as a space to sell online ads is a great idea. I think they are going to have to struggle with finding the right balance between ads and look of the park. They should waltz through Disneyland & WDW - which does this intergration very well, and even takes it to the next level where costs of rides/attractions is partially paid for by sponsors, like Microsoft and Innoventions.
Basicly they are admitting now that they really are an advertising medium. And soliciting companies to join their network. Maybe Six Flags should rename themselves....Adland. Cant say I didnt see if coming though.
Wow. How much effore does it take to make changes to those? And can they be really saving that much money? I just looked and Deluge and Greezed Lightnin' arn't on the map. Those are the only 2 new rides that I can think of. I've only been to this park once and that was in 2003. Are the maps they give you at the park out of date as well?