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Six Flags launching an ambitious new place-based media operation, Six Flags Media Networks, offering advertisers an array of channels for reaching theme park visitors: television, radio, print, outdoor, "outdoor spectacular," attraction integration, experiential marketing, and online.
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This sounds like a very annoying move, but could generate cash for the park.
Using their website as a space to sell online ads is a great idea. I think they are going to have to struggle with finding the right balance between ads and look of the park. They should waltz through Disneyland & WDW - which does this intergration very well, and even takes it to the next level where costs of rides/attractions is partially paid for by sponsors, like Microsoft and Innoventions.
They are waiting so they can sell ads on them.
Kevin38*** This post was edited by kevin38 1/31/2008 5:32:41 PM ***
Do you think that they just claimed they are "launching" this to draw more attention to something they (for the most part) already had.
On Mr. Freeze's building, this ride is sponspored by Geico. Or put the advertising on Goliath's lifthill where all the metal supports are. That sounds great. Doesn't it?
Attn. riders please get your cell phone out so you can get a new ringtone. Once downloaded $5.99 will be charged to your phone and full supscription to papa johns for one pizza per month at $9.99.
I really hope this isn't the end of me ever going to a Six Flags park again.
I do hope some pain killers are handed out for free before riding T2 at SFKK.
also they had some signs up, and some rides have sponsers.
I think the plasmas in the que's will be nice... and it wont be all commercials... they play this one really cool video of a bunch of their rides, and i think the music is U2. i really like it.
kevin38 said: That explains why the new park maps are not out yet.(on the website)They are waiting so they can sell ads on them.
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