Six Flags Launches Media Network

Posted Thursday, January 31, 2008 9:16 AM | Contributed by Jason Hammond

Six Flags launching an ambitious new place-based media operation, Six Flags Media Networks, offering advertisers an array of channels for reaching theme park visitors: television, radio, print, outdoor, "outdoor spectacular," attraction integration, experiential marketing, and online.

Read more from Media Daily News.

Thursday, January 31, 2008 10:58 AM
Oh Great, now there are going to be commercials on the audio channels they play at the park. I always enjoyed the commercial-free audio the park played. Well, hopefully it will still be more music than advertising.
*** This post was edited by WildStangAlex 1/31/2008 12:48:56 PM ***
Thursday, January 31, 2008 1:43 PM
Well the more they advertise, then I will just make sure not to use any one who advertises in the parks. I try now not to use the companies that advetsise in the park and ruin what little theming they have and this will just make me want to keep ignoring the parks sponsers.
Thursday, January 31, 2008 1:46 PM
Is SF's debt decreasing?

This sounds like a very annoying move, but could generate cash for the park.

Thursday, January 31, 2008 2:38 PM
Some of this junk rolled out in 2007. The cool mist sprayers with ads popped up, they currently do have sponsor names on many of the attractions "powered by Doritos" - as just one example. Last year, they wrote a slogan on Goliath's coaster trains at one point for some Discovery channel show.

Using their website as a space to sell online ads is a great idea. I think they are going to have to struggle with finding the right balance between ads and look of the park. They should waltz through Disneyland & WDW - which does this intergration very well, and even takes it to the next level where costs of rides/attractions is partially paid for by sponsors, like Microsoft and Innoventions.

Thursday, January 31, 2008 4:43 PM
What is this "Major Leauge"?
Thursday, January 31, 2008 5:31 PM
That explains why the new park maps are not out yet.(on the website)

They are waiting so they can sell ads on them.

Kevin38*** This post was edited by kevin38 1/31/2008 5:32:41 PM ***

Thursday, January 31, 2008 5:35 PM
It seems to me as if the majority of these were already implemented. Such as the Wii station, ad misters, integrated ride ads, radio ads at the park, and the ads on the site.

Do you think that they just claimed they are "launching" this to draw more attention to something they (for the most part) already had.

Thursday, January 31, 2008 5:48 PM
Basicly they are admitting now that they really are an advertising medium. And soliciting companies to join their network. Maybe Six Flags should rename themselves....Adland. Cant say I didnt see if coming though.
Thursday, January 31, 2008 5:55 PM
If it's what they need to do to get back on track then more power to them. I'd rather have a park with advertising then no park at all.
Thursday, January 31, 2008 6:08 PM
I personally don't seem to find advertising nearly as intrusive as some people do.
Thursday, January 31, 2008 6:48 PM
I really like this line: "Attraction Integration, will allow advertisers to put their messages on roller coasters, water rides and near line-up areas for attractions."

On Mr. Freeze's building, this ride is sponspored by Geico. Or put the advertising on Goliath's lifthill where all the metal supports are. That sounds great. Doesn't it?

Thursday, January 31, 2008 7:19 PM
I can see it now standing in line for superman and batman.

Attn. riders please get your cell phone out so you can get a new ringtone. Once downloaded $5.99 will be charged to your phone and full supscription to papa johns for one pizza per month at $9.99.

I really hope this isn't the end of me ever going to a Six Flags park again.

I do hope some pain killers are handed out for free before riding T2 at SFKK.

Thursday, January 31, 2008 9:36 PM
T2 sponsored by Advil?
Thursday, January 31, 2008 10:53 PM
They already had some of this... and it was no big deal. Like every hour there might be a commercial over the park stereo and it would be something interesting...

also they had some signs up, and some rides have sponsers.

I think the plasmas in the que's will be nice... and it wont be all commercials... they play this one really cool video of a bunch of their rides, and i think the music is U2. i really like it.

Friday, February 1, 2008 1:26 AM
Is it possible for the ads to get any worse than this? The signs completely ruin what little theming the parks had.

kevin38 said: That explains why the new park maps are not out yet.(on the website)

They are waiting so they can sell ads on them.

I doubt that's the reason. The map for SFKK hasn't been updated since 2002!
*** This post was edited by person 2/1/2008 1:29:08 AM ***
Friday, February 1, 2008 6:56 AM
Wow. How much effore does it take to make changes to those? And can they be really saving that much money? I just looked and Deluge and Greezed Lightnin' arn't on the map. Those are the only 2 new rides that I can think of. I've only been to this park once and that was in 2003. Are the maps they give you at the park out of date as well?
Friday, February 1, 2008 9:10 AM
Give it a few more years, and they'll put ad billboards along the coaster track. Can you imagine?
Friday, February 1, 2008 10:54 AM
That'll be sweet! It will give the impression that you're moving faster. :)


Friday, February 1, 2008 12:12 PM
Jason, the maps at the park are current. I guess they're just too lazy to change the webpage.

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