I am hoping good things for the park chain, however, I think it would be a big mistake if they sold SFMM
Just my two cents :-)
The improvement he seeks to make in the parks comes pretty much from the operations side of the park. The rides are great to solid for the most part, for most age groups.
Although it doesn't help that he seems unable to manipulate the media. Just having that letter from 2004 being in the LA Times article makes it a connection to the brand image of SF. Disney World has had more deaths at their property in recent years (on rides no less) than the entire SF chain, yet the image remains pretty much pristine. If he wants that higher end family consumer , he better learn how to frame (or higher advertisers that can) the parks in that way.
Any indication that he has given up, as in the previous article where is he quoted as saying that he can't get "mom back" is a media mistake. Anyone reading that will view SFMM as not having improved and continue to avoid it.
It was clearly a mistake for the old regime of Six Flags to dump so many millions of dollars into rides for parks that weren't growing in attendance. Unless you're actually going to turn SFGAdv or SFMM into destination parks like Disney or Universal, you won't keep increasing your attendance. Six Flags' specialty has always been the anti-Disney... the regional park that 80% of the country can visit within a day's drive.
Meanwhile, regional parks like BGE and Kings Island built major rides at a glacial pace... and their attendance stayed strong. What was the old Six Flags regime's plan? Did they actually believe pouring millions of dollars into rides would magically turn up crowds that weren't there before (translating to millions of dollars in profit)?
Anyway, I digress. Like I said, I like Shapiro, and I admire his attempts to save Six Flags. But things will probably get worse before they get better. This is a lot like the dot-com boom and bust. Six Flags is going to have to readjust to the reality of the business.
Someone please explain that to me...;)
Maybe they need a new theme:
Six Flags: Survivor! Which parks well stay and which will be voted off?
Expedition: Shapiro Force! Climbing to amzing heights!
For clarity, that's referring to Moosh and DW... :)
DWeaver said:I have a silly little question I just need to get off my chest. WTF does Del Holland and the supervisors under him STILL HAVE JOBS?????
If they HAD listened to our asking that same question way back around the turn of the century, SFMM could possibly be one of the parks that we're identifying as "SAFE" from the corporate axe...
*** Edited 7/8/2006 3:14:19 PM UTC by rollergator***
Also, SF PR team is asleep at the wheel to get more negative messages into LA's largest paper without some kind of positive info on why it's worth it for families to make the trip.
Kimi has been on the amusement park beat for years.
Hardly. I am not Six Flags Fan Boy... far from it... In the past few years I detested Six Flags for their operations... but in three visits to three six flags parks this year (SFA, SFKK, SFStL), I have found all to be clean, well staffed, and (with the exception of the idiots who were running Screaming Eagle at SFStL) the ops seemed to be doing a good job. Also, at each of those parks, every coaster that could run two trains (i.e. not any shuttle type coasters) were running two trains, even though in my opinion the crowds did not really call for two trains.
--Batman The Ride
--Goliath (later upgraded to 2)
To me, this is unacceptible for a park like SFMM. It just reinforces part of the lousy rep. that this place has gotten.
Why wasn't Del Holland one of the managers to get the axe this year? Shapiro definitely axed some of the others, but somehow Del avoided this. Maybe Shapiro was looking at unloading the Mountain further back than what we thought.
Heck, as much as I like Holiday World, I wasn't happy when they were only running 1 train on Raven and Legend opening day--and the other trains were right there on the transfer. 1 train operation tends to bother me, at least when it's on major coasters at major amusement parks.
And at SFMM, apathy seems to be a key word for describing a bunch of the employees there.
This season wont be that much different then last seasons.
2007 will be the season to start seeing some major changes. 2007 is when they will be able to control where the money gets spent.
I think they are doing a great job with the little money they where able to allocate to use.
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