Theme park operator Six Flags Inc. is aiming to become an entertainment company with its own characters to entice thrill-seekers to its parks much like The Walt Disney Co., its chief executive said Tuesday. CEO Mark Shapiro made the comments in a keynote speech at the gathering of the National Association of Broadcasters. He said Six Flags' previous strategy was based on its roller-coaster hardware, but now it would focus on building anticipation to its rides through stories and characters, while upgrading the attractions.
Read more from AP via The Herald-Tribune.
What the heck is this guy smoking?
Also, they do own part of Dick Clark Productions, so they are not completely starting from scratch. It certainly is quite a challenge however to create a brand that connects to the demos they are chasing, which can then be translated into a ride or attraction.
If this is their big new game plan, I'm even less sanguine about the fate of Six Flags than I was.
I may be wrong in my thinking though, it's happened before.
Then I realized it meant con'tent, not content'. LOL, still not sure what exactly they think is so marketable, most of the good IPs at SF parks are W-B characters or DC comics....
While some people may recognize Mr Six, he wasnt beloved and I didnt recall people wanting to take that charater and base movie/comics/tv shows around.
I liked Mr. Six, but I understand he scared small children. Then again so does Santa Claus in the mall at Christmas.
Lighty the Lightpost, however, is an instant classic. Get ready for a phone call, Jeff.
Maybe SF will create a character called Nighty the Nightpost and claim it as their own.
Oh, and the Disney comarisons reek of GL taking on CP head-to-head. Someone remind me how THAT turned out... ;)
^E.S. I just now saw it, and like it....still not sure what "content" there is to diss...
More like a "This is what we hope we can do - something along those lines" sort of thing.
Makes more sense than saying you're striving to be another run-of-the-mill regional park. Because shooting for average inspires a lot of confidence in people, right?
I don't see a problem with essentially saying, "Disney is the benchmark. We're aiming for that."
Absolutely not. Don't strive for less than perfection....not that Disney is "perfect", but they're clearly the standard-bearer. And striving for that....is setting an admirable, yet lofty, goal. Step one is to improve, and I think that's where they're headed...
Six Flags' previous strategy was based on its roller-coaster hardware, but now it would focus on building anticipation to its rides through stories and characters, while upgrading the attractions.
That's the ticket, Marky... ;)
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