Shapiro to NAB: We're becoming a content company

Posted Wednesday, April 16, 2008 9:38 AM | Contributed by Jeff

Theme park operator Six Flags Inc. is aiming to become an entertainment company with its own characters to entice thrill-seekers to its parks much like The Walt Disney Co., its chief executive said Tuesday. CEO Mark Shapiro made the comments in a keynote speech at the gathering of the National Association of Broadcasters. He said Six Flags' previous strategy was based on its roller-coaster hardware, but now it would focus on building anticipation to its rides through stories and characters, while upgrading the attractions.

Read more from AP via The Herald-Tribune.

Monday, April 16, 2012 10:27 AM

So how did that work out for you, Mark? <VBFEG>

With Love, IwantIceCream :-)


You must be logged in to post

POP Forums - ©2021, POP World Media, LLC