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Mark Shapiro has been chief executive of Six Flags for a little over 24 hours, and already the ideas are flying. He's talking about collaborating with Microsoft on creating an Xbox "village." Maybe he'll ask "Nightmare on Elm Street" creator Wes Craven to design a haunted house for the chain's 29 theme parks.
Read more from The Washington Post and Bloomberg via The Seattle Post-Intelligencer.
The company also said that no formal bids for the company were made, and will therefore the board has decided not to sell the company.
Read more from Reuters.
Getting Gates Co. is a good idea, as Gates is a shareholder in SF, and MS recently has exploitable franchise characters due to their XBox division. Plus, MS has billions in the bank, they could easily sponsor the creation of a ride or themed area.
These guys are clueless.......
http://www.sec.gov/Archives/edgar/data/1301723/000091412105002187/0000914121-05-002187.txt
Woah, I really didn't realize how much SFA land value was worth. I wouldn't want that land sold, but then again its for the better. They only said underused land, then again we could be seeing more than land going. How about s goodbye to Maryland's Only theme park.
SFGAdv can also say goodbye to some of their 1,565 of underused land also.*** This post was edited by SF Critic 12/15/2005 1:06:34 PM ***
As for some of the other ideas, nothing much is moving me yet. More concerts? They've already had plenty of concerts in the past. An XBox Village? Sorry folks but I don't go to an amusement park to play video games, unless it's DDR. A Wes Craven haunted house? Now that has the potential to be cool. Mark, why don't you come back when you've got something more concrete?
Devil's advocate speaking... anyone have any better ideas for reducing $2+ billion in debt without liquidating the entire chain?
As Peabody mentioned, rides already have sponsorships/advertising tie-ins. Why is rampant advertising acceptable in say, NASCAR, but not in amusement parks? Ballparks, football stadiums, basketball/hockey arenas, concert venues... all have advertising tie-ins. Kingda Ka isn't going to go any slower if it's Kingda Ka presented by ESPN/Microsoft.
If you read the whole story and try not to get hung up on the despairing notion that your park isn't going to get a coaster a year anymore, you'd see that the new head honchos at the very least have a plan. They need money, and they need it now. The articles even state how if Six Flags even got down to $1.6 billion in debt, that would free up more capital for spending.
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