Maybe it's something the stockholders like but in Cedar Fair's case, I don't think the name of the chain is all that important. As long as people recognize their properties as good parks, what does it matter if they're viewed as part of a chain or as stand-alone entities? People are going to go to places like Cedar Point, Knott's, Kings Island and Dorney because they are nice, well-run parks, not because they have the Cedar Fair name under the actual park names.
Like I said (and Ray obviously supports), I don't think it's as important for Cedar Fair parks to be known as Cedar Fair parks as it is important for Target stores to be known as Target stores.
As many have mentioned before the parks will still be using their individual logos in the park(well the non-Paramount parks at least) however they will also be using their new "corporate" logos for their press mailings.
Branding is more important then people may realize. Especially when there are 3 CF Parks fairly close to each other. By creating a brand identity, it creates a reputation for all the CF Parks. When someone visits one of their parks and they had a good time, if they see any other park that is CF Brand they will also believe that by going to that park they will have a good time as well. It’s no different then Six Flags having a brand. People know the brand and if someone has a bad experience at a Six Flags park they assume that all Six Flags parks are the same but just as CF parks they are not. Also creating a brand saves the company money. They can use one logo for all their parks, just like Six Flags does. I can already see employee uniforms all having the same logo on it and then in small print saying “Cedar Fair Entertainment Company.”
Brands do help a park. If someone moves to a new town with 2 amusment parks. SIxFlags and Dieland, which is the person going to pick. If I had to guess i would pick Sixflags because every one knows sixflags and no one knows about dieland.
^^Worlds of Fun mechanic have been using the "new" logo for quite sometime on their work cover-alls. It is not like it is a completely "new" thing. The only difference was that while it used the Cedarfair logo, it had the Worlds of Fun font.
Coasterkid-125 said: Brands do help a park. If someone moves to a new town with 2 amusment parks. SIxFlags and Dieland, which is the person going to pick. If I had to guess i would pick Sixflags because every one knows sixflags and no one knows about dieland.
Thats not fair. Your comparing a Six Flags park to Dieland. Of course they would choose Dieland.
before, CF only had a handful of parks. In the span of 2 years, they DOUBLED the size of the company in terms of parks.
Six Flags had a ton, and had the brand name
Cedar Fair had 6, and had a lot of park individuality.
Now that they're roughly the same size, it makes sense to brand things a little bit, especially when you're talking about marketing mailers. If you're a group planner, and you get stuff from a couple parks, you'll notice the similar logos and realize they're owned by the same people. It helps to promote confidence, even if subconsciously.
Kennywooddude calm down it was just an example, and im trying to show my point of view. Theirs only been 2 coasterkid's. Coasterkid125 and coasterkid85. If your referring to Coasterkid92 as being me your wrong he's not me, Coasterkid200 is me. Just thought I would clear that up AGAIN.
. *** Edited 3/7/2007 10:55:23 PM UTC by Coasterkid200***
^LOL, Clear it up AGAIN? Gee, maybe if you hadn't created a bunch of screen names and someimes passing them off as different people, then there wouldn't be any confusion... You act as if what you're doing is some kind of normal... *** Edited 3/8/2007 4:32:09 AM UTC by P18***