The two "non-Knotts" stand alone waterparks (OOF and SoakCity-CP) have both received new logos that use the design that the Knott's Soak City USAs have been using since they were introduced.
I personally like the new logos, but was curious on what the rest of the readers think about the streamlining of logos for the CFEC parks and waterparks.
Edit to fix link
*** Edited 3/4/2007 4:10:49 AM UTC by Swoosh***
. *** Edited 3/4/2007 1:43:58 PM UTC by Coasterkid200***
Timbers crew 08
2022 Trips: WDW, Sea World San Diego & Orlando, CP, KI, BGW, Bay Beach, Canobie Lake, Universal Orlando
And I agree with Rob, the logos are bland.
If you were to play the "relationship" game and ask what the first word someone thought of when someone mentioned Amusement Park - I'm betting the majority of people would say a rollercoaster.
Being a graphic designer, I love the Cedar Fair logo - and it's simplistic graphic. Maybe that's just me - but I think a rollercoaster symbolizes an amusement park over anything else?
One of the things that *used* to set Cedar Fair parks apart from other chains is that they didn't feel like a chain. Each park seemed to have it's own identity. In contrast to Six Flags where the "real" name of the park is downplayed. I remember Great Adventure's old rainbow logo with "Great Adventure" in large letters and "Six Flags" in small font. Now you have the standard clip-art like flag symbol with the big Six Flags and the name of the park is barely visible.
Sadly, Cedar Fair seems to moving towards this, both with the logos and with the commonality of restaurant and ride names.
Edit: Rob, You mean like Cedar Point's old logo showing the train and ferris wheel with the "old west" block printing? Now that was a nice logo.
*** Edited 3/5/2007 4:22:13 PM UTC by millrace***
I agree that CF's parks seem to feel like individual entities rather than parts of a chain. GL, CP, Dorney and Knotts (the four CF properties I have been to- six if you count PKI and PKD) are all unique, and the parks do a good job of proving that (see, I AM capable of saying something nice about CF!) But as I said before, the new logo works against what is one of the company's best assets. Each park's individuality should be put on display, not shoved into the background in an attempt to streamline. Streamlining works with retail stores, not amusement parks.
Establishments that offer similar experiences each time such as eating at a McDonald's or shopping for towels at Target (don't forget your towel) should be emblazened with a similar logo as it creates security with the product or services offered.
Theme parks, however, due to the nature of the business, offer different (yet similar) experiences and should be touted as such. I know, a majority of the public will not travel across country like coaster nerds like us, but theme parks should be treated as individual destinations, not stores.
If they keep this up- I won't have to keep buying shot glasses, as one will represent them all.
Hello, Hello! (hola!) I rode a ride named Vertigo!-with apologies to U2
The article in a nutshell without all of my nastiness went something like this: Because everyone I work with knows me as the Roller Coaster Nut, no one really found it unusual when I asked 20 different people if they could name three different amusement park chains. Not a single one of them named Cedar Fair. Disney, Six Flags and Sea World were the top three vote getters. Heck, some couldn't even name three chains. The main point I found interesting though was that many people do not realize that Cedar Fair is a chain despite Ohio having three Cedar Fair parks. People here know Cedar Point as an individual park. When you tell people that they own Geauga Lake and Kings Island, many of them are surprised. Tell the same people that they own parks in California and Missouri and the same people are even more surprised. So is the whole "brand imaging" concept that important to a company? Will the roller coaster logo and words with flags over the i's become Cedar Fair's brand image? Is Snoopy a brand image? Does anyone even care? ;)
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