New Hard Rock Park owner wants to keep brand

Posted Thursday, February 19, 2009 9:30 AM | Contributed by Jeff

One of the new owners of Hard Rock Park said Wednesday he wants to keep the rock 'n' roll theme park's famous name and hire 750 employees to get the Myrtle Beach venture back up and running by this summer. The Florida-based company, which worked previously with Hard Rock to grow the company's global restaurant chain, wants to get the park reopened by Memorial Day, under the Hard Rock brand.

Read more from AP via CNBC.

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Thursday, February 19, 2009 9:56 AM

Frankly, I don't think that's going to happen.

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Thursday, February 19, 2009 11:13 AM

It might, if only because these guys already have a relationship with HR.

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Thursday, February 19, 2009 11:16 AM

Yeah, the prior relationship encourages me, actually.

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Thursday, February 19, 2009 2:03 PM

The idea that they're budgeting for 750,000 guests instead of 3 million encourages me.

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Thursday, February 19, 2009 2:35 PM

Jeff said:
Yeah, the prior relationship encourages me, actually.

It gets them in the door. With what has happened with this property, it wouldn't surprise me if they're more than a little gun shy. The saving grace may be the fact that the national media hasn't spent a whole lot of time on the failure of the original operators.

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Thursday, February 19, 2009 2:39 PM

"the first season, individual ticket prices will be reduced from $50 to $40, season pass prices will be cut in half, and Baker says owners are budgeting for about 750,000 visitors..."

So what gets cut to make this business model work? :(

Last edited by Lord Gonchar, Thursday, February 19, 2009 2:40 PM
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Thursday, February 19, 2009 2:48 PM

Off the top of my head, I'd say less live entertaiment and more pig iron.

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Thursday, February 19, 2009 2:56 PM

For get about the pig iron, what about more Iron Maiden & more Hevy Metal?

Heck, why not have car show (open to all types of vehicles, from vintage muscle to custom semis) on opening weekend? Few things go better together than busted knuckles and good rock.

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Thursday, February 19, 2009 4:30 PM

I still think $40 is rather steep for what they offer. If it were marked down to even $30 or $35, I know my group of friends would be there on our annual Myrtle trip every May.

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Thursday, February 19, 2009 5:48 PM

Look for some coupons or discounts, RTCtycoon2k.

This is very good news indeed!

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Thursday, February 19, 2009 5:52 PM

Rctycoon2k said:
I still think $40 is rather steep for what they offer. If it were marked down to even $30 or $35, I know my group of friends would be there on our annual Myrtle trip every May.

I don't mean this as snarky or condescending, but rather as a totally legit inquiry:

Would $5 really make the difference between visiting the park and not visiting for you and your friends?

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Thursday, February 19, 2009 6:16 PM

Come On! These guys should sign a deal with FOX, and rename the park;

AMERICAN IDOL! The Experience.

I guarantee ya, I would never go back.

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Thursday, February 19, 2009 8:03 PM

Id ride Carrie Underwood non stop.

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Thursday, February 19, 2009 8:13 PM

Coasterphan said:
Come On! These guys should sign a deal with FOX, and rename the park;

AMERICAN IDOL! The Experience.

Disney already has dibs on the American Idol thing.

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Thursday, February 19, 2009 10:35 PM

Lord Gonchar said:
"the first season, individual ticket prices will be reduced from $50 to $40, season pass prices will be cut in half, and Baker says owners are budgeting for about 750,000 visitors..."

So what gets cut to make this business model work? :(

Well if they cut out the 7.5 million of the 10 million dollars in liscensing fees. They also should outsource most of the marketing and finance departments. The night fireworks show was very expensive so cutting that down would help, along with shorter hours. And 750,000 would be more guests than before and at least double the last amount of PAYING customers.

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Friday, February 20, 2009 7:30 AM

Maybe if they cut down the fireworks to Fri & sat nights.

Heck, they could always do band theam nights.

I think a KISS one might be quite entertaining. Of course, PeTA might have a priblem with "Ozzy" night.

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Friday, February 20, 2009 7:32 AM

Lord Gonchar said:


Disney already has dibs on the American Idol thing.

And thats almost exactly what its called: The American Idol Experience.

Last edited by d_port_12E, Friday, February 20, 2009 7:37 AM
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Friday, February 20, 2009 8:35 AM

Lord Gonchar said:
So what gets cut to make this business model work? :(

I think the best thing to cut would be operating hours. Most people will be at the beach during the day so don't open the park until 1 or 2pm.

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Friday, February 20, 2009 9:59 AM

Regardless of questions in licensing, inevitable cuts and other uncertainties about the upcoming season let's celebrate in that there IS an upcoming season! After reading Gonch's "Debby Downer" esq comments, I had to step back and say, whoa wait this is a good thing regardless. Sure there'll be rocky bumps at first (get it rock?) but the fact that this park is getting a second chance to get things right is awesome. So rock on.

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