New Hard Rock Park owner wants to keep brand

Posted | Contributed by Jeff

One of the new owners of Hard Rock Park said Wednesday he wants to keep the rock 'n' roll theme park's famous name and hire 750 employees to get the Myrtle Beach venture back up and running by this summer. The Florida-based company, which worked previously with Hard Rock to grow the company's global restaurant chain, wants to get the park reopened by Memorial Day, under the Hard Rock brand.

Read more from AP via CNBC.

Related parks

Frankly, I don't think that's going to happen.

It might, if only because these guys already have a relationship with HR.


Jeff's avatar

Yeah, the prior relationship encourages me, actually.


Jeff - Editor - CoasterBuzz.com - My Blog

The idea that they're budgeting for 750,000 guests instead of 3 million encourages me.

Jeff said:
Yeah, the prior relationship encourages me, actually.

It gets them in the door. With what has happened with this property, it wouldn't surprise me if they're more than a little gun shy. The saving grace may be the fact that the national media hasn't spent a whole lot of time on the failure of the original operators.

Lord Gonchar's avatar

"the first season, individual ticket prices will be reduced from $50 to $40, season pass prices will be cut in half, and Baker says owners are budgeting for about 750,000 visitors..."

So what gets cut to make this business model work? :(

Last edited by Lord Gonchar,

Off the top of my head, I'd say less live entertaiment and more pig iron.

For get about the pig iron, what about more Iron Maiden & more Hevy Metal?

Heck, why not have car show (open to all types of vehicles, from vintage muscle to custom semis) on opening weekend? Few things go better together than busted knuckles and good rock.


Coaster Junkie from NH
I drive in & out of Boston, so I ride coasters to relax!

Rctycoon2k's avatar

I still think $40 is rather steep for what they offer. If it were marked down to even $30 or $35, I know my group of friends would be there on our annual Myrtle trip every May.


Shaun Rajewski
Founder, Lead Developer
Epic Web Studios, LLC

LostKause's avatar

Look for some coupons or discounts, RTCtycoon2k.

This is very good news indeed!


Lord Gonchar's avatar

Rctycoon2k said:
I still think $40 is rather steep for what they offer. If it were marked down to even $30 or $35, I know my group of friends would be there on our annual Myrtle trip every May.

I don't mean this as snarky or condescending, but rather as a totally legit inquiry:

Would $5 really make the difference between visiting the park and not visiting for you and your friends?


Come On! These guys should sign a deal with FOX, and rename the park;

AMERICAN IDOL! The Experience.

I guarantee ya, I would never go back.


Id ride Carrie Underwood non stop.

Lord Gonchar's avatar

Coasterphan said:
Come On! These guys should sign a deal with FOX, and rename the park;

AMERICAN IDOL! The Experience.

Disney already has dibs on the American Idol thing.


Lord Gonchar said:
"the first season, individual ticket prices will be reduced from $50 to $40, season pass prices will be cut in half, and Baker says owners are budgeting for about 750,000 visitors..."

So what gets cut to make this business model work? :(

Well if they cut out the 7.5 million of the 10 million dollars in liscensing fees. They also should outsource most of the marketing and finance departments. The night fireworks show was very expensive so cutting that down would help, along with shorter hours. And 750,000 would be more guests than before and at least double the last amount of PAYING customers.

Maybe if they cut down the fireworks to Fri & sat nights.

Heck, they could always do band theam nights.

I think a KISS one might be quite entertaining. Of course, PeTA might have a priblem with "Ozzy" night.


Coaster Junkie from NH
I drive in & out of Boston, so I ride coasters to relax!

Lord Gonchar said:


Disney already has dibs on the American Idol thing.

And thats almost exactly what its called: The American Idol Experience.

Last edited by d_port_12E,

Lord Gonchar said:
So what gets cut to make this business model work? :(

I think the best thing to cut would be operating hours. Most people will be at the beach during the day so don't open the park until 1 or 2pm.

Regardless of questions in licensing, inevitable cuts and other uncertainties about the upcoming season let's celebrate in that there IS an upcoming season! After reading Gonch's "Debby Downer" esq comments, I had to step back and say, whoa wait this is a good thing regardless. Sure there'll be rocky bumps at first (get it rock?) but the fact that this park is getting a second chance to get things right is awesome. So rock on.

You must be logged in to post

POP Forums - ©2024, POP World Media, LLC
Loading...