Mall of America lets Peanuts license lapse

Posted | Contributed by TopWeb01

The 13-year-long partnership between Mall of America and the "Peanuts" gang is about to come to an end. Mall officials said Monday that several months of negotiations with United Media over the Peanuts brand ended without an agreement -- which means that as of Jan. 19, the mall's indoor amusement park, the largest of its kind in the United States, will no longer be called Camp Snoopy.

Read more and see video from WCCO/Twin Cities.

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bort?

Any info on whether the deal fell through b/c it would require money going to CF for the 'Camp Snoopy' name, and MoA didn't want to do so?

That was something I suspected way back when it was announced that they were terminating the management contract, but I was wondering if it was true or not.

Hey mamoosh. In what I believe was the Itchy ans Scratchy land episode Bart was pissed that they diddnt have his name burt they had Bort. He said something like who be named Bort when an other kid came and picked one up and took the last one.

The deal fell through because the Schulz family wanted more money out of MoA for licensing than MoA felt they could afford.

The only reason CF comes into play at all is becuase MoA is NOT covered under the CF licensing agreement any more...

Trifecta? What about "It's the Easter Beagle Charlie Brown"?

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