Mall of America lets Peanuts license lapse

Posted Tuesday, January 10, 2006 12:25 PM | Contributed by TopWeb01

The 13-year-long partnership between Mall of America and the "Peanuts" gang is about to come to an end. Mall officials said Monday that several months of negotiations with United Media over the Peanuts brand ended without an agreement -- which means that as of Jan. 19, the mall's indoor amusement park, the largest of its kind in the United States, will no longer be called Camp Snoopy.

Read more and see video from WCCO/Twin Cities.

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Tuesday, January 10, 2006 12:38 PM
I think that's pretty nuts. That place is SO heavily themed. The little kids I know who go there and love it really associate it with Snoopy and the gang. It's not just attended by mall goers either, I know a family who added a 2 day stay at the mall just for the park (for their kids).
Tuesday, January 10, 2006 12:48 PM
My favorite part was Charlie Brown tangled upside down in the kite strings on the Kite Eating Tree.
Tuesday, January 10, 2006 1:18 PM
The mall should have thought about that before terminating it's relationship with Cedar Fair.

I suspect it will be popular with or without Peanuts but I wonder if they explored just what an impact Charlie and the gang have on people before they pulled the trigger.

Tuesday, January 10, 2006 1:45 PM
SF: Worlds of Adventure, now Geauga Lake once again, was heavily themed, and Cedar Fair pulled, pried, and painted over every mention of Looney Tunes and WB.

It looked like the park, especially the kids areas, was vandalized.

They have yet to put in many Snoopy and Peanuts items to replace all the holes and such, but if they would add those elements, it would look much nicer.

I think the Mall of America will just retheme the can be done, and Zamperla is an expert at that kind of work.

Tuesday, January 10, 2006 2:20 PM
I am willing to bet they will come back with something really great. Maybe nickelodeon. I don't know, what kid really knows who the Peanuts are?
Tuesday, January 10, 2006 2:58 PM
While the Peanuts may not be the best choice to woo today's kids they do still run the comic strip and have books full of comics.

And don't forget the trifecta of holiday specials. (Halloween, Thanksgiving, X-mas) That alone, I imagine, still reaches far and wide among the kids.

Yes, there are better replacements, but there are worse ones too.

In comparison, the only reason my kids know the Looney Tunes in any capacity is because I got the DVD's. It's impossible to find Looney Tunes cartoons on TV or just about anywhere anymore. (Which is really a shame - and an entirely different rant)

Tuesday, January 10, 2006 2:59 PM

what kid really knows who the Peanuts are?

Apparently, almost all of them. From

Charles Schulz's characters - Charlie Brown, Snoopy, Lucy, Linus, Schroeder, and so many more - have become American icons. A poll in 2002 found Peanuts to be one of the most recognizable cartoon properties in the world, recognized by 94 percent of the total U.S. consumer market and a close second only to Mickey Mouse (96 percent), and higher than other familiar cartoon properties like Spider-Man (75 percent) or the Simpsons (87 percent).
*** This post was edited by Brian Noble 1/10/2006 3:00:25 PM ***
Tuesday, January 10, 2006 3:10 PM
Gonch: Boomerang (a Cartnoon Network channel carried mostly on digital cable/satellite) apears to have exclusive US broadcast rights to most of the WB and HB catalog. I've searched, and haven't found these shows anywhere else. (Josie and the Pussycats, anyone?)

Tuesday, January 10, 2006 3:18 PM
I didn't know Boomerang actually showed the Looney Tunes. I thought they were sitting on them.

Comcast doesn't give us Boomerang, so may I ask someone who does get it - are these shown unedited or have they removed all of the "un-PC" bits as they did when Cartoon Network (and before that, TBS) had them?

*** This post was edited by Lord Gonchar 1/10/2006 3:19:30 PM ***

Tuesday, January 10, 2006 3:24 PM
Well, there are Bugs&Daffy episodes, which I suppose is not strictly LT. I confess to not watching them that closely, so I couldn't tell you how (un-)PC they are.
Tuesday, January 10, 2006 9:08 PM
How about a Simpson's themed park? Lot's of possible names, including:

Kamp Krusty
Mount Splashmore
Duff Gardens
Itchy & Scratchy Land

and Timberline Twister will be renamed the Tooth Chipper! ;)

*** This post was edited by Mamoosh 1/10/2006 11:37:50 PM ***

Tuesday, January 10, 2006 9:59 PM
Even though I'm only 16, Loony Toons, Charlie Brown, and Mickey Mouse cartoons were always my favorite. The kids now have shows that just don't seems to be classics anymore. It was great to watch cartoons with my parents and know they saw the same characters when they were younger. The past 7 years really changed the way cartoons are.
*** This post was edited by gomez 1/10/2006 10:00:51 PM ***
Tuesday, January 10, 2006 10:08 PM
Moosh, and just hope the robots don't go awry.
Tuesday, January 10, 2006 11:36 PM
I hope not, RGB.
Wednesday, January 11, 2006 8:05 AM
Moosh and RGB, you'd better hurry if you want to catch the 12:00 parade. Otherwise, you'll both have to wait till the 12:05 parade. ;)

Now I'll take... oh... about $1100 worth of Itchy and Scratchy money please!

Ray P. (who thinks "Itchy And Scratchy Land" is one of the 5 best Simpsons episodes ever)

Wednesday, January 11, 2006 11:45 AM
Camp Snoopy was big here since Schultz is one of our local "heros". The other is Prince but I hope they don't theme it to him, lol. The unoffical word going around that I have heard is that Schultz's heirs demanded more money, the mall offerered more but not all that was requested, and they could not reach agreement. I wonder if CF is going to be asked to pay more for their Camp Snoopys too?*** This post was edited by RavenTTD 1/11/2006 11:46:18 AM ***
Wednesday, January 11, 2006 2:07 PM
Moosh and Ray, I'm stocking up on single use flash cameras... just in case.

And watch out for that gas leak over in Praiseland.

Wednesday, January 11, 2006 5:48 PM
That's not a gas leak!

It's the holy *spirit*... ;)

Wednesday, January 11, 2006 7:33 PM
Cool maybe they will have the 7 Duff''s. I always wanted to meet surley and get a set of beer goggles. Hey even a bort licence plate.

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