Posted
Kings Dominion will soar to new heights in 2008 with the introduction of its 14th roller coaster, Dominator. Debuting in late spring, this innovative 4,210-foot steel coaster will be the longest floorless coaster in the world and have the tallest roller coaster loop.
Riders will board the coaster on the east side of International Street, just behind the park’s Berserker ride. Once seated, guests begin their journey with a short, twisted U-turn and climb the 161 foot-tall lift hill. After the 32 passenger train crests the top of the lift, riders are sent flying down a 157 foot drop, eventually speeding into the gut-wrenching, record-breaking vertical loop, which stands 135 feet tall. Four additional inversions will follow during Dominator’s two minute and six second, adrenaline pumping experience.
Read the press release from Kings Dominion.
I feel that KD is still under CF transition and will be for the next 2-3 seasons. I am not willing to jump to any conclusions about CF management of the park until they have a couple more years under their belt.
What does a little Cedar Fair brainstorming session cost these days? :)
LAME decision on reusing 'Dominator'... Cedar Fair has always impressed me with their graphics and design team (being a Graphic Designer myself, I'm allowed to say that)
But reusing names is awfully SixFlags of them - and GOD FORBID, I even compare the two. SixFlags is gaining so much more respect of mine lately. The new branding, websites, management, etc... is starting to over-shadow Cedar Fair, in my opinion.
Take it for what it's worth - just MY opinion.
I think the cost of a CF brainstorming session depends on the number of apples and boots that need to be polished.
It's an easy problem solved by using the same name, due to most people being completely unaware of the orginal location of the ride.
Will they make an attempt to disguise the fact that the ride will be in the parking lot? That remains to be seen. It can be done as evidenced by Kingda Ka, and the two S:UF's at Great Adventure and Great America, respectively. But if it turns out like Scream, that would be disappointing. One of the best scenic attributes of Dominator at GL was the Lake.
halltd, I think you're completely underestimating the public's brainpower. If they do go the other park's websites, sure they may see a similar name, but next to it they'll see a totally different ride pictured. I think we can safely agree that there isn't a single amusement park that's exactly like another amusement park in the States at least.
I don't think the goal of most regional themeparks is to pull in people from outside a certain radius anyway, unless you're a Busch Gardens Europe and you know that families are also going to take in Colonial Williamsburg while they're at it. Heck, even Cedar Point only advertised in the Baltimore area for one year as far as I can remember, and haven't done such since. It was probably too expensive to advertise and here we go again, there probably wasn't a significant ROI.
Its a shame, you would think as time progresses, parks would have nicer atmospheres. But it seems that the future is bringing more generic aspects to them instead.
I agree that it's not the MAIN goal of regional parks to pull in people from outside their own region. But, when you offer a pass like the Platinum Pass, why wouldn't you at least TRY to pull some of your existing customers into another park? I'm not saying spend $100 million on a coaster or have Cedar Point commercials in California. I'm saying if you have the opportunity to come up with a new name for a signature coaster, why wouldn't you? Am I the only one that enjoys being creative? If you do small, inexpensive things like that, you build the integrity and cohesiveness of your park over time which creates a better product.
Compared to when most of these parks were born, the world is shrinking with technology. People know people all over the World. It's relatively easy to travel. People talk. If there's a park in VA/DC that I have a pass to and I've heard from a bunch of people that it's kick ass, I'm going to go. I just don't buy into the fact that parks shouldn't care about things like ride names and cohesiveness because it "doesn't matter". It does matter.
And Disney has quite a few Space Mountains. Tragic.
*** This post was edited by Vater 10/25/2007 6:01:27 PM ***
More like pressed for time and cutting down on capital expenditures at a time when financial resources are slim....as opposed to lack of creativity --- or as some of you like to say, "seemingly lazy, but with undisclosed and perhaps significant reasons."
See, "lack of creativity" suggests that there is none at all over at Cedar Fair. I'd say that's not a very fair judgement. We've seen a great share of "creative" flair from Cedar Fair.
Let's say that they needed to come up with a new name. Granted I'm sure all the marketing and head-officers are on salary, so maybe there was no extra cost there for any meetings they had to create a new name. But if they come up with a new name, now you're talking about creating new artwork, new signage, new merchandise etc.
Unless they already have a competent graphic designer on the roster, that means hiring someone or a firm out to do the artwork. Most things are rarely approved on the first go around as there are usually tweaks to be made. So now you've hired a graphic agency to create your logo and your merchandise including the eight different t-shirt designs, the shot-glasses, and various other trinkets. It all adds up after a while.
More than likely, there were probably only slightly fewer meetings and marketing and ad people involved in the decision to use the same name anyway.
So you don't want to create new merchandising? What are they going to do, use all the unsold stuff from GL with the words Geauga Lake Wild-whatever covered up with whiteout? OR maybe send stuff down from Dorney and hope nobody notices the picture is actually a drop tower (because after all the GP is pretty stupid)?
Sure it costs money to develop a logo and new merchandise, but don't you hope you recoup that investment and then some by selling the merchandise you create?
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