Interesting Theme Park Report

Tuesday, June 28, 2005 12:57 PM
As I've mentioned before, I'm very interested in anything having to do with the business side of the theme park industry. While looking up some other information, I came across this cool business school project someone did on So. CA theme park attendance.

I thought others of you might find it interesting as well...

http://www.anderson.ucla.edu/documents/areas/ctr/ccp/ThemeParkAttendance(b&w).pdf

Joel

+0
Tuesday, June 28, 2005 11:10 PM
Interesting Theme Park Report. ;)

It was, actually.

+0
Wednesday, June 29, 2005 5:53 PM
It is quite interesting, surprisingly enough...

The most startling fact is that people prefer roller coasters to hurricanes...

+0
Wednesday, June 29, 2005 8:52 PM
They did some heavy duty lifting. A consulting company would have charged $$$ for that study that the industry just got for free.
+0
Wednesday, June 29, 2005 9:00 PM
Yeah, I thought the same thing. The southern CA parks should be quite pleased with this free data.

I hope they got an "A" <g>

+0
Wednesday, June 29, 2005 9:27 PM
Thanks so much for posting the link! That is a great article.

I too am interested in the business side of amusement parks. I think it's much more exciting than designing the coasters.

+0
Thursday, June 30, 2005 2:46 AM
On the whole, I thought it was pretty interesting. I haven't read the whole thing, but it looks like a competent report---better than I might expect from my own masters students. Then again, UCLA's B-school is no slouch.

I thought they brushed off Indy's impact a little too brusquely---one of their recommendations is that new attractions don't drive attendance growth, but Indy seemed to counter that conclusion.

+0
Thursday, June 30, 2005 8:11 AM
...now i know why the Collegeboard added a writing section to the SAT...
+0

You must be logged in to post

POP Forums - ©2018, POP World Media, LLC
Loading...