Interesting Theme Park Report

As I've mentioned before, I'm very interested in anything having to do with the business side of the theme park industry. While looking up some other information, I came across this cool business school project someone did on So. CA theme park attendance.

I thought others of you might find it interesting as well...

http://www.anderson.ucla.edu/documents/areas/ctr/ccp/ThemeParkAttendance(b&w).pdf

Joel

Interesting Theme Park Report. ;)

It was, actually.

It is quite interesting, surprisingly enough...

The most startling fact is that people prefer roller coasters to hurricanes...

They did some heavy duty lifting. A consulting company would have charged $$$ for that study that the industry just got for free.

Yeah, I thought the same thing. The southern CA parks should be quite pleased with this free data.

I hope they got an "A" <g>

Thanks so much for posting the link! That is a great article.

I too am interested in the business side of amusement parks. I think it's much more exciting than designing the coasters.

On the whole, I thought it was pretty interesting. I haven't read the whole thing, but it looks like a competent report---better than I might expect from my own masters students. Then again, UCLA's B-school is no slouch.

I thought they brushed off Indy's impact a little too brusquely---one of their recommendations is that new attractions don't drive attendance growth, but Indy seemed to counter that conclusion.

...now i know why the Collegeboard added a writing section to the SAT...