Hard Rock Park starts "sound check" April 15
Posted
[Ed. note: The following is a press release. -J]
Hard Rock Park is gearing up to rock the beach announcing today that it will go into “Sound Check” on April 15 when the public will be allowed in to sample the Park’s rides, shows and attractions for the first time. During this three-week “rehearsal,” visitors will become a part of rock history as they get to check out the world’s first rock ‘n’ roll theme park has it springs into life.
All of the Park’s rock environs are going to be open for “Sound Check,” which will run daily from 4 p.m. to 10 p.m. “This is it! The Park is finally coming to life,” said Steven Goodwin, Hard Rock Park’s CEO. “Visitors will be able to ride Led Zeppelin – The Ride, watch Malibu Beach Party and then have dinner at A Taste of Paradise… and all that’s just in Rock & Roll Heaven!”
Admission for “Sound Check” will be $40 for rockers of all ages* and will include a $10 meal voucher that can be used at any of the restaurant locations in the Park**. “Our restaurants are all unique and are a part of the whole entertainment experience, said Dale Kaetzel, general manager. “We’re encouraging everyone to get a taste of the Park during Sound Check.”
The Park will expand its opening hours for the weekends of April 26-27 and May 3-4 when it will open from 10 a.m. to 10 p.m. Park admission for these weekends will be at the general admission price of $50 for rockers of all ages.
As an added perk, $30 of the “Sound Check” price and $50 of the general admission ticket may be applied to the purchase of an Annual Pass. Annual Passes run for a full 12 months from their first use, include free parking and other benefits and pay for themselves in less than three visits!
Hard Rock Park’s Annual Pass holders will also enjoy an exclusive Annual Pass Member-only concert on May 8 featuring OneRepublic and experience “Sound Check” free of charge,*** and their Annual Passes will still be valid until May 8, 2009. “That’s more than a year!” declared Jon Binkowski, the Park’s chief creative officer. “You can come and check us out on April 15, get a great dinner, put $30 towards an Annual Pass, then come back again every day of ‘Sound Check’ to watch the Park come to life and you still get a full 12 months of Park admission from May 9, 2008. That Rocks!”
All tickets can be purchased online at www.hardrockpark.com and by visiting the Hard Rock Park All Access Entry Plaza where visitors are already getting the opportunity to get a “Sneak Peek” at the Park and take personal VIP Hard Hat tours of Cool Country and Rock & Roll Heaven daily from 11 a.m. to 5 p.m.
Notes:
* Admission for kids ages 3 and younger – no charge
** Meal voucher not valid on beer, wine or liquor or at I Want Candy! Store.
*** Free admission with Annual Pass voucher and a valid ID
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Maybe I will be wrong, but I predict no waiting for anything, and I doubt I'll have the urge to return.
In all fairness, that's pretty much how I feel about the restaurants as well, but they're not exactly hurting for business...or profit. :)
More on topic, I find more than a little humor in the fact that the point of contention seems to be the lack of a discount evening admission. I can look at it one of two ways:
1. Most parks offer this for the last 4 or 5 hours of any given operating day. HRP is open until 1am during the summer season, so what's the promotion? Show up after 9pm and pay $30?
2. The park is open from 10am to 1am during summer season. I don't think they expect anyone to spend an entire day. $50 is essentially a partial day admission to begin with. Face it, who is going to milk the full 15 hours out of their admission?Offering an evening discount admission just encourages people to skip day visits and show up 'after hours' - and that makes no sense.
I dunno. I don't think $50 is too expensive for a theme park. I've never been to MB, but in booking my first ever visit in July, I found hotels (basic chain hotels, at least) to be priced quite high and I expect to pay a lot for simple little things when I'm there. In the big scheme of a vacation, $50 a head to check out HRP is practically nothing and - dare I say it - pretty reasonable.
I might even agree with you, looking at in from your standpoint. You are going to MB for the HRP, right? If it wasn't for HRP, would you be going?
I am kinda arguing from a different standpoint. I am going for the beach. And I am going in sept, when the park is only open til 7pm weekdays and 10pm weekends. With everything the area has to offer, I don't want to spend a whole day there, besides it too hot during the day. Wouldn't trying to get people in for the evening (say 5-10) be a smart idea for the park, espically during the off season?
It really depends I guess on how many $50 gates they would lose compared to how many discounted 5pm rates they would gain?
Anywho, how long will you be staying at MB? I could possibly offer some advice on other attractions if your staying a few days?
Anything that's really must-see?
(96-2002) and still has a second home there. I strongly believe that HRP (during June-August) will do 75% of their business after 5pm. That is how it mostly works in MB. If you go to Family Kingdom during the day it is a ghost town until the evening. The Pavilion crowds did not get going until dark. I use to wonder the same things about and evening
discount until I moved there and saw for myself how things work in this town. I worked for House of Blues for 2 years and was on the opening crew. The restaurant would be almost empty until around 4pm and then it was a 1 1/2 wait until 10pm. People get up and go to the beach for a couple of hours and then back to their rooms to eat lunch. After all this they hit all the attractions in town. HRP's biggest competition will be the Atlantic Ocean and how to get the tourists away from the beach for a day. Anyhow, just my thoughts.
First, if your not staying at the Crown Reef, look at it. Beautiful place, all ocean front rooms, nice pools and hot tubs, and the longest river in MB at 575ft.
Mini golf is a must. There are so many to choose from. Find a place that has unlimited play all day for a set price. Most places have 2 18 hole courses, so this is definately worth it. Find a pink Monster Coupon book (these are everywhere, stores, hotel lobbies, etc) they have coupons for everything including mini gold and usually Family kingdom.
Bennets Calabash at 39th N and kings Hwy is the bomb for dinner. Wonderful buffet of fresh seafood, also usually has prime rib, t-bones,chicken, and all he fixins!
If you find any extra free time, go down kings hwy south to Garden City beach and check out maze mania. Its a huge maze (that changes twice a day) where the object is to find the cheese (a cheese stamp machine) and exit as quickly as possible. Under 5 mins gets a free tshirt (my best time is 9 mins)
I look forward to your TR. Please also share your experience with the MB area as well as HRP and FK!
*** This post was edited by BeachGirl 4/11/2008 11:53:57 AM ***
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