Cedar Point Commercial: In SoCal?

Tuesday, May 17, 2005 12:35 PM
I just saw the new CP commercial for 2005, and it looks pretty well done. The thing is, I live in Southern California! I have always seen commercials for Orlando parks here in SoCal, but never one for CP.

It kind of makes me wonder if the old line about "SFMM and CP do not compete for the same customers" still holds water. I mean, it's pretty obvious they are tying to reach out to peeps not in the Northern Ohio area, no?

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Tuesday, May 17, 2005 12:37 PM
Well, with gas prices the way they are it might be cheaper to fly from San Diego to Cleveland than drive from San Diego to Magic Mountain!
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Tuesday, May 17, 2005 12:44 PM
Whoa... Soggy where and when did you see this? Being in the L.A. area, I sure do miss my beloved former home park. Although, I do have Ghostrider to soothe my wounds now. Anyway, that is very surprising, and I would love to see it for myself.
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Tuesday, May 17, 2005 2:06 PM
I've read an article where the GM of Cedar Point wants to focus on the resort side of the park and make it a national vacation destination.

I expect to see more resort developments at CP, with more things to do outside of the park, in the years to come.

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Tuesday, May 17, 2005 2:48 PM
Seems kinda strange to think that they'd actually be able to get folks from Southern Cali to take a vacation in Northern Ohio. That doesn't include me and my wife of course...but we're goofy.

Then again, I've seen plenty of Disneyworld commercials down here and we already have a couple of Disney parks.

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Tuesday, May 17, 2005 4:03 PM
I live 5 minutes away from Geauga Lake, and i have been seeing loads of commercials for cedar point, but none for geauga lake, and thats kinda confusing me
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Tuesday, May 17, 2005 4:14 PM

janfrederick said:Seems kinda strange to think that they'd actually be able to get folks from Southern Cali to take a vacation in Northern Ohio.

Why not? Ohioans have been coming to SoCal for years on vacation, and frankly, it's a bit of a hole, we're realizing. The ocean is cold, the urban sprawl is insane, the air is putrid and the freeways are packed. And there really aren't stars walking around everywhere like TV wants you to believe.

If I lived in SoCal, I'd be dying to get out - even if it meant going to Ohio...

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Tuesday, May 17, 2005 4:54 PM

Den said:
The ocean is cold,the urban sprawl is insane, the air is putrid and the freeways are packed. And there really aren't stars walking around everywhere like TV wants you to believe.

That's how I felt about 6 months after moving here to SoCal, then I took trips back to Ohio in the winter and Phoenix and Houston in the summer.

It's the weather that makes it so enjoyable. Minus the unusual bout of rain this winter, the weather is near perfect everyday. At least temperature wise. I rarely wear a coat, and I'm never sweating my ass off. Plus, I never have a lack of things to do on the weekends.

I think I'll stay for a while. Oh, and btw, star sighting is a regular occurence if you go to the right places. I see someone semi-famous nearly everytime I go shopping (last one was the youngest kid on Home Improvement while at Bed, Bath, and Beyond last week)


That said, I vacation in Northern Ohio every summer :) I guess this board isn't the target audience for those ads though.

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Wednesday, May 18, 2005 10:09 PM
They ran ads last year in Maryland, which is a heck of a lot closer, but still not a fun drive to do in one day.
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Thursday, May 19, 2005 11:19 AM
Den, well duh! You went to LA! ;) Sorry Moosh! Sorry Soggy!

And what I meant to say was, Hawaii is not too much further away than Ohio.

And furthermore, I have absolutely no problem visiting the midwest (been all over there)...it's just that I think most folks in LA wouldn't think of Ohio as a place to vacation...but who knows? Perhaps the ads will start a new trand. ;)

*** Edited 5/19/2005 3:22:11 PM UTC by janfrederick***

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Thursday, May 19, 2005 12:07 PM

Den said:
Why not? Ohioans have been coming to SoCal for years on vacation, and frankly, it's a bit of a hole, we're realizing. The ocean is cold, the urban sprawl is insane, the air is putrid and the freeways are packed. And there really aren't stars walking around everywhere like TV wants you to believe.

If I lived in SoCal, I'd be dying to get out - even if it meant going to Ohio...


Heh, heh. You should hear what the local SoCalians say about Ohio. It's a bit of a hole, we're realizing. The winters are freezing cold, cloudy and gloomy, and the summers are to hot and humid to go out and enjoy the fact that winter is gone. The place is overrun with overweight, narrow-minded white people who run the other direction when they see someone of a different nationality. Bus stops and restaurants are plagued by cigarette smoke, and there's nothing but truck stops and farms for miles. No mountains, no ocean, and hardly anything to do

Now obviously I'm generalizing. But seriously though, every state and city has problems. East coast, west coast, midwest, southeast... you could find several reasons to not live in those places; and several reasons to live in those places. I've lived in both Ohio and Cali, and like them both for different reasons. However, despite it's problems, I can't help but love L.A., SoCal, and all of the west coast for that matter! I mean where else in the world can you snow ski and surf in the same day?

I do think that a lot of people would enjoy a trip to northern Ohio for a couple days. There's a lot going on on the north coast with CP, Lake Erie islands, and the Rock-N-Roll city there's plenty to see on a short vacation.

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Thursday, May 19, 2005 12:19 PM
Yeah, LA folks usually don't have that light bulb go off in their heads when they hear "Ohio" as a vaccation destination. Florida has the beach and nice weather in addition to the theme parks. Ohio has...?

It'll be interesting to see if CP actually is somehow able to track their attendance to see if they receive a boost in California tourists.

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Thursday, May 19, 2005 2:39 PM
Stop the press! Cedar Point is now showing commercials in Chattanooga, Tennessee. Are they now competing with Lake Winnie?
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Thursday, May 19, 2005 5:07 PM
Are these local media buys, or on a cable channel? If Cedar Fair is buying time on a cable channel, it may be only a (relatively) small additional cost to go national.
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Thursday, May 19, 2005 6:02 PM
coasterkitty: The point I'm attempting to get at is that there are several barriers to a Southern California resident making the decision to vaccation in Northern Ohio. One of which being that SoCal already has several theme/amusement park destinations right here. If CP isn't trying to lure SoCal peeps away from parks like SFMM, KBF, Disney and USH, what are they trying to do?

Of course there's also the 2,300 mile commute, but that goes without saying.

slithernoggin: I can't remember what station I saw it on, but I'm pretty sure all cable companies set up their own advertising locally. Also, I think I remember the commercial showing a map of the US, starting out in LA and scrolling to OH.

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Wednesday, May 25, 2005 12:29 AM
It is odd that they are trying to pull people out of Knott's, which Cedar Fair owns.
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Wednesday, May 25, 2005 12:32 AM
I have not seen any in SE PA However I was in Florida last week and seen 2 cedarpoint commercials with in 2 days.
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Wednesday, May 25, 2005 12:55 AM
My friends in St. Louis have seeing CP commercials there also.
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Wednesday, May 25, 2005 2:09 AM

Danimales said:
Now obviously I'm generalizing.

Gereralizing or not, it's still the most accurate description of our great state that I've heard in a long time (unless you're in Cleveland).

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Wednesday, May 25, 2005 9:49 AM
Advertising in the LA market still isn't competition in the straightforward sense between CP and MM. Rather, it's between CP and other places an Angeleno might travel for a getaway. I doubt any family in Santa Monica is trying to decide between a day trip to Valencia, and a four-day weekend three time zones away.

Put another way, why does the CP getaway guide advertise Knott's? Because they are two totally different kinds of trips. It's much stranger to advertise MiA (which they also do.)

On the other hand, it's a large media market. There are enough people there that do travel to theme parks to make it worth the advertisement. Chattanooga is a much harder case to make. ;)

The bottom line is that it seems doubtful that CP can its grow its attendance significantly. Instead, the growth (in the profit sense) is coming from the resorts side of the business---heads in beds. I don't know anything about CP's financials, but I'd be willing to bet that the hotels have a better profit margin than the parks do.

This is not a new strategy: WDW is giving away transportation and additional park operating hours as loss leaders to fill their resorts. And, it appears to be working.

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