Cedar Point Commercial: In SoCal?
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It kind of makes me wonder if the old line about "SFMM and CP do not compete for the same customers" still holds water. I mean, it's pretty obvious they are tying to reach out to peeps not in the Northern Ohio area, no?
Pass da' sizzrup, bro!
I expect to see more resort developments at CP, with more things to do outside of the park, in the years to come.
I'd rather be in my boat with a drink on the rocks, than in the drink with a boat on the rocks.
Then again, I've seen plenty of Disneyworld commercials down here and we already have a couple of Disney parks.
janfrederick said:Seems kinda strange to think that they'd actually be able to get folks from Southern Cali to take a vacation in Northern Ohio.
Why not? Ohioans have been coming to SoCal for years on vacation, and frankly, it's a bit of a hole, we're realizing. The ocean is cold, the urban sprawl is insane, the air is putrid and the freeways are packed. And there really aren't stars walking around everywhere like TV wants you to believe.
If I lived in SoCal, I'd be dying to get out - even if it meant going to Ohio...
Den said:
The ocean is cold,the urban sprawl is insane, the air is putrid and the freeways are packed. And there really aren't stars walking around everywhere like TV wants you to believe.
That's how I felt about 6 months after moving here to SoCal, then I took trips back to Ohio in the winter and Phoenix and Houston in the summer.
It's the weather that makes it so enjoyable. Minus the unusual bout of rain this winter, the weather is near perfect everyday. At least temperature wise. I rarely wear a coat, and I'm never sweating my ass off. Plus, I never have a lack of things to do on the weekends.
I think I'll stay for a while. Oh, and btw, star sighting is a regular occurence if you go to the right places. I see someone semi-famous nearly everytime I go shopping (last one was the youngest kid on Home Improvement while at Bed, Bath, and Beyond last week)
That said, I vacation in Northern Ohio every summer :) I guess this board isn't the target audience for those ads though.
And what I meant to say was, Hawaii is not too much further away than Ohio.
And furthermore, I have absolutely no problem visiting the midwest (been all over there)...it's just that I think most folks in LA wouldn't think of Ohio as a place to vacation...but who knows? Perhaps the ads will start a new trand. ;)
*** Edited 5/19/2005 3:22:11 PM UTC by janfrederick***
Den said:
Why not? Ohioans have been coming to SoCal for years on vacation, and frankly, it's a bit of a hole, we're realizing. The ocean is cold, the urban sprawl is insane, the air is putrid and the freeways are packed. And there really aren't stars walking around everywhere like TV wants you to believe.If I lived in SoCal, I'd be dying to get out - even if it meant going to Ohio...
Heh, heh. You should hear what the local SoCalians say about Ohio. It's a bit of a hole, we're realizing. The winters are freezing cold, cloudy and gloomy, and the summers are to hot and humid to go out and enjoy the fact that winter is gone. The place is overrun with overweight, narrow-minded white people who run the other direction when they see someone of a different nationality. Bus stops and restaurants are plagued by cigarette smoke, and there's nothing but truck stops and farms for miles. No mountains, no ocean, and hardly anything to do
Now obviously I'm generalizing. But seriously though, every state and city has problems. East coast, west coast, midwest, southeast... you could find several reasons to not live in those places; and several reasons to live in those places. I've lived in both Ohio and Cali, and like them both for different reasons. However, despite it's problems, I can't help but love L.A., SoCal, and all of the west coast for that matter! I mean where else in the world can you snow ski and surf in the same day?
I do think that a lot of people would enjoy a trip to northern Ohio for a couple days. There's a lot going on on the north coast with CP, Lake Erie islands, and the Rock-N-Roll city there's plenty to see on a short vacation.
It'll be interesting to see if CP actually is somehow able to track their attendance to see if they receive a boost in California tourists.
Pass da' sizzrup, bro!
Life is something that happens when you can't get to sleep.
--Fran Lebowitz
Of course there's also the 2,300 mile commute, but that goes without saying.
slithernoggin: I can't remember what station I saw it on, but I'm pretty sure all cable companies set up their own advertising locally. Also, I think I remember the commercial showing a map of the US, starting out in LA and scrolling to OH.
Pass da' sizzrup, bro!
Danimales said:
Now obviously I'm generalizing.
Gereralizing or not, it's still the most accurate description of our great state that I've heard in a long time (unless you're in Cleveland).
Put another way, why does the CP getaway guide advertise Knott's? Because they are two totally different kinds of trips. It's much stranger to advertise MiA (which they also do.)
On the other hand, it's a large media market. There are enough people there that do travel to theme parks to make it worth the advertisement. Chattanooga is a much harder case to make. ;)
The bottom line is that it seems doubtful that CP can its grow its attendance significantly. Instead, the growth (in the profit sense) is coming from the resorts side of the business---heads in beds. I don't know anything about CP's financials, but I'd be willing to bet that the hotels have a better profit margin than the parks do.
This is not a new strategy: WDW is giving away transportation and additional park operating hours as loss leaders to fill their resorts. And, it appears to be working.
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