Cedar Fair partners with Guinness World Records
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[Ed. note: The following is an excerpt of a press release. -J]
For more than two decades, Cedar Fair has been shattering world records for having the tallest, fastest, steepest, most thrilling rides and roller coasters on the planet! This summer, park guests will be able to get in on the record-breaking fun as Cedar Fair Entertainment Company has announced plans to partner with Guinness World Records’ new division, GWR Live!, for a summer-long series of interactive record-breaking-events at the Company’s amusement parks across North America.
Official Guinness World Records® adjudicators will be present at Cedar Point, Knott’s Berry Farm, Kings Island, Canada’s Wonderland, Kings Dominion, Carowinds, Dorney Park, California’s Great America, Worlds of Fun and Valleyfair amusement parks, to officiate a variety of record attempts by both guests and the parks.
“When you think of world-record-breaking rides and roller coasters, you think about Cedar Fair,” stated Bryan Edwards, spokesperson for Cedar Fair Entertainment Company. “By working with Guinness World Records, we will be able to bring an exciting new level of fun to our guests this summer.”
Guinness World Records Live! is a new, dynamic business area of the global Guinness World Records brand, which takes the magic of record-breaking straight to the fingertips of the public in an interactive, entertaining and accessible fashion. First developed in Dubai, the Guinness World Records interactive experience involves creating an environment where the public can attempt records and become genuine record holders instantaneously. Its mission is to entertain, educate and inspire people through a live Guinness World Records experience; and to celebrate ordinary people achieving extraordinary feats.
“The adrenalin rush of live record breaking events along with the thrills of Cedar Fair amusement parks is a hugely exciting project for us at Guinness World Records,” says Paul O’ Neill, vice president of Guinness World Records Entertainment. “Visitors to the parks will be treated to something special and unique this summer.”
The Cedar Fair summer of records will kick off in late April at Carowinds amusement park in Charlotte, North Carolina, with a record attempt for the “Most People Dyeing Easter Eggs.”
Read the entire press release from Cedar Fair.
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In the market where it counted, Carowinds got named. Not only did it get named, but the station sent a reporter to cover the story. The station in question failed to broadcast their own call sign during the report ("News Channel 36" is not a call sign) but they included the name of the park ("here at Carowinds").
--Dave Althoff, Jr.
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maybe I'm treating the news too much like advertising time, but isn't that the point here?
Sure, but as I wrote---it is likely that both companies put out press releases. Each side's release often focuses more on its own role, and unless there is an explicit agreement to coordinate the text in place, often it doesn't happen. Not on purpose, just that the PR flacks for one company aren't used to flacking for another.
If the local paper mostly rewrote one press release, but not the other, well, that's what you get.
Regardless of where the markets lie, my point was that a local interest story saying similar record attempts would be made at parks 50 and 150 miles from us seemed like a reasonable inclusion.
"Hey, look what they did at a North Carolina amusement park. Neat, huh? They'll be doing similar record attemps at parks in our neck of the woods too!" at the end of the news broadcast seem more beneficial on both sides of the coin than, "Hey, a bunch of people colored eggs at an amusement park 500 miles away."
Just an observation. I get the way it all works, but it felt like a missed opportunity for both CF (in free publicity) and the local news (in making news relevant). That's all.
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