Cedar Fair partners with Guinness World Records

Posted Thursday, April 14, 2011 12:20 PM | Contributed by crazy horse

[Ed. note: The following is an excerpt of a press release. -J]

For more than two decades, Cedar Fair has been shattering world records for having the tallest, fastest, steepest, most thrilling rides and roller coasters on the planet! This summer, park guests will be able to get in on the record-breaking fun as Cedar Fair Entertainment Company has announced plans to partner with Guinness World Records’ new division, GWR Live!, for a summer-long series of interactive record-breaking-events at the Company’s amusement parks across North America.

Official Guinness World Records® adjudicators will be present at Cedar Point, Knott’s Berry Farm, Kings Island, Canada’s Wonderland, Kings Dominion, Carowinds, Dorney Park, California’s Great America, Worlds of Fun and Valleyfair amusement parks, to officiate a variety of record attempts by both guests and the parks.

“When you think of world-record-breaking rides and roller coasters, you think about Cedar Fair,” stated Bryan Edwards, spokesperson for Cedar Fair Entertainment Company. “By working with Guinness World Records, we will be able to bring an exciting new level of fun to our guests this summer.”

Guinness World Records Live! is a new, dynamic business area of the global Guinness World Records brand, which takes the magic of record-breaking straight to the fingertips of the public in an interactive, entertaining and accessible fashion. First developed in Dubai, the Guinness World Records interactive experience involves creating an environment where the public can attempt records and become genuine record holders instantaneously. Its mission is to entertain, educate and inspire people through a live Guinness World Records experience; and to celebrate ordinary people achieving extraordinary feats.

“The adrenalin rush of live record breaking events along with the thrills of Cedar Fair amusement parks is a hugely exciting project for us at Guinness World Records,” says Paul O’ Neill, vice president of Guinness World Records Entertainment. “Visitors to the parks will be treated to something special and unique this summer.”

The Cedar Fair summer of records will kick off in late April at Carowinds amusement park in Charlotte, North Carolina, with a record attempt for the “Most People Dyeing Easter Eggs.”

Read the entire press release from Cedar Fair.

Thursday, April 14, 2011 2:45 PM

Do these "record" things really do that much for the parks that they are continuing to pursue them?

I understand in terms of capital investments, Bigger, Taller, Faster, Steeper, Longer, Most are all nice words to hear, but what is it that these world records with Guiness that will accomplish something for Cedar Fair? And what is it they are looking for out of this?

I guess it seems mildly entertaining to me. They have switched from the most rides at one park to the most people dyeing easter eggs in one park. What?

Last edited by xX eNeRtIa Xx, Thursday, April 14, 2011 2:47 PM
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Thursday, April 14, 2011 4:30 PM

I suspect this is more of a way to help get the names of the parks in front of the local guests with wacky event promotions. For example, the "Largest Crowd to dye Easter Eggs" record in the presser. As a bonus, it also reminds people that the park has really Xtreme Ridez!

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Thursday, April 14, 2011 4:36 PM

Exactly. This is a pretty similar idea to Nik Wallenda doing high wire acts across the parks two years ago. They'll be pretty neat promotional events and some extra fun in the parks for visitors on those days.

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Thursday, April 14, 2011 7:02 PM

Dyeing Easter eggs? Really? I was thinking more along the lines of "Most People Waiting in Line for Hours in the Hot Sun Only to Get Up There and Find the Ride is Down", or something like that. :)

Last October we were at Six Flags St. Louis and that particular day they were attempting to break the record for the world's largest Thriller dance. My friend Jeff was afraid I was gonna make him get in it (I would've done it myself, but he was havin none of it) so he skillfully guided me away to the ride with the longest line around the time of the event. So I don't know how it went or if the record was broken, but we walked by shortly after and it seemed like they'd had a lot of participants.

I guess it's a cool idea. I'm not sure how many people would plan a visit just to participate, but it seems like added value for the visitors already in attendance whether they do it or just observe.

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Thursday, April 14, 2011 7:16 PM

I've always wanted it to be in print that I'm paying the most money ever recorded for a Subway Footlong at Cedar Point. :)

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Thursday, April 14, 2011 10:34 PM

Thriller dance, eh? My friends and family rehearsed and performed that dance for our gigantic Halloween party last year. That Six Flags dance would have been fun to participate in. hehe

This world record stuff doesn't matter to me, as a coaster fan. I go to parks to ride and enjoy the traditional park offerings, not to participate in world record hoopla. I'd rather be riding than wasting time with this.

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Thursday, April 14, 2011 10:39 PM

Poor Michigan's Adventure.

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Thursday, April 14, 2011 11:59 PM

Ooopsy - they don't seem to be included, do they? Shame. I had a really great time at Michigan's Adventure, and now that I think back I believe they must've been trying to set the record for Most Mulletts. ;) JUST KIDDING. I had a great time there.

Last edited by RCMAC, Friday, April 15, 2011 12:00 AM
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Friday, April 15, 2011 1:31 PM

I'm sure Cedar Fair will incorporate Guiness somehow with any new ride announcements toward the end of the summer.

"Worlds tallest. Worlds fastest..." ;)

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Saturday, April 16, 2011 12:30 AM

Dorney wins the "Haven't I seen you somewhere before?" award for most recycled rides.

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Sunday, April 17, 2011 5:45 PM

Don't forget "most expensive food and drink", and park with the most trash cans.

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Sunday, April 17, 2011 11:17 PM

I wonder if Cedar Point could be considered a contender for "Gated POP park with the most entrances"?

I know for certain that CP could win the record for having the "Largest Continuously Operating Wooden Coaster that Should be Torn Down and Used for Fire Wood.". MS regained the title when KI closed SOB.

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Tuesday, April 19, 2011 12:13 AM

What's your problem, puppet guy? You sound awfully bitter to be joining our happy little group. Jeezus Louise-us...

My advice to you is, if you work under Dick K. and you are unhappy about it, find another job. Complaining about him on CoasterBuzz isn't going to help you to be a happier person in any way whatsoever.

Last edited by LostKause, Tuesday, April 19, 2011 12:16 AM
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Saturday, April 23, 2011 11:22 PM

For the record, so to speak, local media (I'm still waiting for a call sign, but it appears to be an NBC affiliate operating on Channel 36) reports that Carowinds pulled off the record today. Previous record was 250, today they had 317.

I was in the park today, but while 317 people were coloring Easter eggs, I was waiting in line for Intimidator only to have it break down hard (whatever it was it was bad enough that they evacuated two trains) just before I got to the platform. See RCMAC's comment above.

--Dave Althoff, Jr.

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Saturday, April 23, 2011 11:55 PM

But I thought B&M's didn't break down. :)

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Sunday, April 24, 2011 11:37 PM

Hmmm. The easter egg record actually made the local news here in Dayton. I'm sitting there thinking, "Ok, so this is the payoff. Park publicity across the country."

Then the story ran and they didn't once mention the name of the park. The bottom third read "Near Charlotte, NC" and the reporter simply said the record happened at an amusement park on the North Carolina/South Carolina border and talked about the record and the specifics.

Result.

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Monday, April 25, 2011 9:18 AM

That might be good enough. No one in Dayton cares about the name of some random park in some other state. But, they might be thinking "amusement park...hey, the weather is warming up. Maybe we should go this summer."

I would also wager that that story came off of Guiness' press release, not Cedar Fair's. Having done a couple of partnerships with industry, we always have to remind their PR people that including the university's name might be a good idea. ;)

Given the likely cost of the event (probably next to zero when you factor in a few extra marginal admissions on the day of the event) they might still have gotten acceptable play out of it.

Last edited by Brian Noble, Monday, April 25, 2011 9:19 AM
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Monday, April 25, 2011 11:30 AM

Brian Noble said:
That might be good enough. No one in Dayton cares about the name of some random park in some other state. But, they might be thinking "amusement park...hey, the weather is warming up. Maybe we should go this summer."

That works in our dual-CF park market, I suppose, but elsewhere I suspect the effect in negligible. Then again, why would they care in non-CF markets?

Not only should they have mentioned the name of the park, the should have followed up that this was happening at parks all over the country including two here close to home. At the very, very least mentioned that a record attempt would be taking place here at KI later this year.

I dunno, maybe I'm treating the news too much like advertising time, but isn't that the point here? Create a breezy human interest story that draws attention to your product? Perhaps it says more about our local news in that they couldn't be any more detailed with the info or even tie it in to local interest?

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Monday, April 25, 2011 12:00 PM

It was all over the news here. And they made Sure to mention the parks name ;-).

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