Posted
Cedar Fair today announced the acquisition of Six Flags Worlds of Adventure, with the intention of opening it in May as Geauga Lake. A conference call today revealed some additional points beyond the issued press release.
In opening comments, Cedar Fair CEO Dick Kinzel said that the company intends to operate Geauga Lake as a “traditional family park, not a theme park,” and added that the decision not to sustain the animal park came out of their belief that operating animal attractions is not in their expertise. He said there was a lot of history in the name and that it was the obvious choice.
The current vice president of operations at Cedar Point, Bill Spehn, will be Geauga Lake’s new general manager. The full-time staff will be “evaluated” and the seasonals this year will still draw from the local pool of teenagers and college students.
Marketing VP John Hidebrandt at Cedar Point explained that the park would have a more regional focus. Their long-term plan is to create synergies that encourage guests to visit both parks in terms of pricing and ticketing.
Current customers that have purchased season passes at Six Flags Worlds of Adventure may choose either a refund or to redeem those passes at Geauga Lake passes. Cedar Fair season passes from other parks, including Cedar Point, will not be valid at Geauga Lake. Specifics about combination deals between the two parks have not yet been determined.
The trademarks under license by Six Flags will not be used at the rebranded park, so many rides and attractions will be renamed. A decision on whether or not to use the licensed Peanuts characters at Geauga Lake has not been made.
CFO Bruce Jackson said on the call that this deal will not have any impact on quarterly distribution to Cedar Fair unit holders.
Cedar Fair expects to open the park on May 1. Kinzel said after a tour of the park today that they expect all rides to open with the park if they pass detailed inspection, the only question mark being the Enterprise ride.
I'm a little disappointed in that on top of the loss of what was to have been a very optimistic wild-life side. I really enjoyed the penguins, reptiles, sharks, sea lions, and other mammals on the wild-life side, and to see them disappear will be a major blow. I don't know what their true intentions are, but it's going to be a tough pill to swallow when you see this park in a couple years.
If not for the animal attractions to help break up the diversity of the park, what is Cedar Fair getting at when they want to aim this as a "traditional family park"? Lots and lots of rides? That seems to be my initial guess.
WOW...uh...I am quite suprised by this turn of events....I never thought that something like this would happen.
As for renaming the rides, I've thought about what would happen with my homepark (SFGAm) if they were to break off from SF. I'd assume CF won't want to confuse guests and keep names relatively similar. One such example of that is renaming Batman: Knight Flight to Knight Flight. Either way, I'm sure there will be those who continue to call it Batman, or call the impulse Superman even after a name change, jsut as there were people who continued to call the park Guega Lake after SF changed the name to SFO and WoA. *** This post was edited by BullGuy 3/10/2004 4:52:08 PM ***
It is sad that the wildlife will be going away, but it's days seemed numbered when Sea World went away. I don't know what will become of it, but I bet it will ultimately not be part of the park in the future.
And if you go to http://www.GeaugaLake.com, it takes it to the SFWoA site.
Actually, it takes you to Six Flag's homepage.
My suspicion is that CP will raise their season pass prices by a good chunk of change next year, and that GL's will be priced similarly, after which they will behave as all-CF-park access. Following this reasoning, they won't want to allow CP passes to work at GL under this year's prices, otherwise there is a "price increase" next year, not "more fun" (at a new price).
An alternative pricing scheme is to eliminate CP's park-only passes, selling only combo passes (good for CP, SC, and GL) a bit above the current CP combo price point, and sell park-only passes (that work at CP, GL, but not SC) at GL a bit above this year's CP park-only price point.
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