Amussement parks are geting creative with ads...

Friday, October 31, 2008 4:28 AM

I was driving along I-95 in Mass (doing deliveries for work), and going the other way was a semi with a big honkin' ad for Beach Bend in Bowling Green.

Struck as kind of interesting that they'd choose a marketing stratagy that didn't exctly hit it's target market.

Friday, October 31, 2008 9:28 AM

I'm sure it the "ad" being shipped somewhere.

Friday, October 31, 2008 9:52 AM

Unless the ad was painted on the side of the truck and not a truck carrying a sign. Which was it Hopman???


Friday, October 31, 2008 12:11 PM

Beech Bend owns a semi with full advertisements on the sides of it; I passed it once on my way to St. Louis. Maybe they were just shipping something to the Northeast with their own truck?

Did it look like this:

(I'm not sure Facebook allows people to see it, so I apologize if it's a dead end.)

Friday, October 31, 2008 12:35 PM

So, does an amusement park with an extra 'S' have extra sizzle?

Friday, October 31, 2008 3:19 PM

Scott, It was an ad on the side of the truck and to Superman, it did look like that.

Maybe I'm one of the few people up in this area who has a clue about this stuff.

Saturday, November 1, 2008 11:09 AM

Reminds me of my old summer job in high school. Where I worked overlooked a highway in central Ohio. Every so often a semi would drive past with a trailer that had Magnum on the side of it. Had the logo, artist rendering of the ride, and the Cedar Point logo. I am guessing it was an old advertisement from when the ride was new. Very shocked the first time I saw it, almost thought I was seeing things.

Sunday, November 2, 2008 7:12 AM

Well, when you think about it, trucks bring EVERYTHING we use. From the wood & steel to build the rides, to the paper napkins on the midways.

Heck, many of the rides out there ARE trucks (trailers, at least).

It would make a little sense that a company might pay to have such a large and mobile ad made & used, especially when that same truck might travel from Portland, ME to Portland, OR in the course of a month or two.

Plus, a lot of those areas where trucks end up are the workplaces of the core group the parks are trying to attract, the blue-collar, working-class.

Sunday, November 2, 2008 6:49 PM

I have a hard time thinking Beech Bend is actively trying to target a market from Portland, ME to Portland, OR. 99.99% of people in Lexington, KY have never heard of the place and that's only 2.5 hours away.

Sunday, November 2, 2008 10:13 PM

There may be a truck driver in the Jones family that pulls the trailer around. Or maybe it is just a local company that uses it. My hometown has a trailer that area businesses use to promote it all over the states. Same idea here.

Monday, November 3, 2008 5:46 AM

Whatever reason this truck was being used, it certainly has gotten the job done. I've never heard of Beech Bend until just now.

Monday, November 3, 2008 6:41 PM

Well, how many people who post here live in New England and travel the Boston metro area on a regular basis, either for work or just come up and visit the area?

When you pound the same asphalt & concrete on a regular bais, you look for things out of the norm in the area, asuch as this Beach Bend bilboard of a truck.


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