Amussement parks are geting creative with ads...

I was driving along I-95 in Mass (doing deliveries for work), and going the other way was a semi with a big honkin' ad for Beach Bend in Bowling Green.

Struck as kind of interesting that they'd choose a marketing stratagy that didn't exctly hit it's target market.

I'm sure it the "ad" being shipped somewhere.

Unless the ad was painted on the side of the truck and not a truck carrying a sign. Which was it Hopman???

Tom

Beech Bend owns a semi with full advertisements on the sides of it; I passed it once on my way to St. Louis. Maybe they were just shipping something to the Northeast with their own truck?

Did it look like this: http://photos-c.ak.fbcdn.net/photos-ak-sf2p/v331/163/102/1802799/n1...06_538.jpg

(I'm not sure Facebook allows people to see it, so I apologize if it's a dead end.)

So, does an amusement park with an extra 'S' have extra sizzle?

Scott, It was an ad on the side of the truck and to Superman, it did look like that.

Maybe I'm one of the few people up in this area who has a clue about this stuff.

Reminds me of my old summer job in high school. Where I worked overlooked a highway in central Ohio. Every so often a semi would drive past with a trailer that had Magnum on the side of it. Had the logo, artist rendering of the ride, and the Cedar Point logo. I am guessing it was an old advertisement from when the ride was new. Very shocked the first time I saw it, almost thought I was seeing things.

Well, when you think about it, trucks bring EVERYTHING we use. From the wood & steel to build the rides, to the paper napkins on the midways.

Heck, many of the rides out there ARE trucks (trailers, at least).

It would make a little sense that a company might pay to have such a large and mobile ad made & used, especially when that same truck might travel from Portland, ME to Portland, OR in the course of a month or two.

Plus, a lot of those areas where trucks end up are the workplaces of the core group the parks are trying to attract, the blue-collar, working-class.

I have a hard time thinking Beech Bend is actively trying to target a market from Portland, ME to Portland, OR. 99.99% of people in Lexington, KY have never heard of the place and that's only 2.5 hours away.

There may be a truck driver in the Jones family that pulls the trailer around. Or maybe it is just a local company that uses it. My hometown has a trailer that area businesses use to promote it all over the states. Same idea here.

Whatever reason this truck was being used, it certainly has gotten the job done. I've never heard of Beech Bend until just now.

Well, how many people who post here live in New England and travel the Boston metro area on a regular basis, either for work or just come up and visit the area?

When you pound the same asphalt & concrete on a regular bais, you look for things out of the norm in the area, asuch as this Beach Bend bilboard of a truck.