I was driving along I-95 in Mass (doing deliveries for work), and going the other way was a semi with a big honkin' ad for Beach Bend in Bowling Green.
Struck as kind of interesting that they'd choose a marketing stratagy that didn't exctly hit it's target market.
Coaster Junkie from NH
I drive in & out of Boston, so I ride coasters to relax!
Beech Bend owns a semi with full advertisements on the sides of it; I passed it once on my way to St. Louis. Maybe they were just shipping something to the Northeast with their own truck?
Did it look like this: http://photos-c.ak.fbcdn.net/photos-ak-sf2p/v331/163/102/1802799/n1...06_538.jpg
(I'm not sure Facebook allows people to see it, so I apologize if it's a dead end.)
Reminds me of my old summer job in high school. Where I worked overlooked a highway in central Ohio. Every so often a semi would drive past with a trailer that had Magnum on the side of it. Had the logo, artist rendering of the ride, and the Cedar Point logo. I am guessing it was an old advertisement from when the ride was new. Very shocked the first time I saw it, almost thought I was seeing things.
-Chris
Well, when you think about it, trucks bring EVERYTHING we use. From the wood & steel to build the rides, to the paper napkins on the midways.
Heck, many of the rides out there ARE trucks (trailers, at least).
It would make a little sense that a company might pay to have such a large and mobile ad made & used, especially when that same truck might travel from Portland, ME to Portland, OR in the course of a month or two.
Plus, a lot of those areas where trucks end up are the workplaces of the core group the parks are trying to attract, the blue-collar, working-class.
Coaster Junkie from NH
I drive in & out of Boston, so I ride coasters to relax!
Well, how many people who post here live in New England and travel the Boston metro area on a regular basis, either for work or just come up and visit the area?
When you pound the same asphalt & concrete on a regular bais, you look for things out of the norm in the area, asuch as this Beach Bend bilboard of a truck.
Coaster Junkie from NH
I drive in & out of Boston, so I ride coasters to relax!
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