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Behind their whimsical facades, amusement parks are a big and sometimes risky business. The cost of entry is often in the hundreds of millions of dollars and can reach a billion or more. Regional parks have their own set of challenges, including smaller budgets for marketing and investment in new attractions. Operators are adjusting by creating more reasons for visitors to stay longer.
Read more from The New York Times.
$2.99 to see Lana? OK. :)
Funny how they mention Knott's adding restaurants to blur the lines. They started out with a restaurant. Okay, a berry stand of course, But the attractions were added to entertain guests waiting for the restaurant. Chicken and egg kinda of deal. ;)
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