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Cedar Point made the pledge in the frenzied days leading up to LeBron James' announcement a week and a half ago: Come back to Cleveland, the park said, and we'll name a roller coaster after you. Since James made his decision, Cedar Point fans have been left to speculate about the park's decision: Which coaster? And when?
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Dedicated Cedar Point coverage: PointBuzz
I think it's the opposite, they are trying to partner with the Cavaliers to do more than just a simple name change. In the article it states that Cedar Point began talking to the Cavs front office shortly after the initial tweet. I'd imagine the Cavs are going through their process with the NBA of getting things approved for such a "sponsorship".
Adam Silver proved he knows the value of "the brand" when handling the Sterling affair...the NBA would be happy to team up with CF/CP, but he's looking at the bigger picture, more cross-promotional opportunities, etc. If the NBA does give its blessing to LBJ and CP working something out, look for more similar deals SHORTLY thereafter. Suggestions...
Dorney - 76ers
ValleyFair! - T-Wolves
Knott's - Clippers (noone cares about the Lakers anymore, LOL)
Great America - Warriors
Canada's Wonderland - Raptors
Carowinds - Hornets
It goes back to what I was saying in the article... There is not likely going to be any rights granted in perpetuity. I don't know if "Intimidator" is an Earnhardt trademark, but regardless, you won't see a NASCAR mock up outside of the rides forever. Heck, there is even ancient precedent at Cedar Point, when one of the water rides was called "The Nestea Plunge." That didn't last forever.
Jeff - Editor - CoasterBuzz.com - My Blog
Best of my recollection, Nestea Plunge lasted one year. (Before and after, it was Mill Race.)
That one year was one where the park went big on corporate sponsorships (I've yet to be able to determine what year it was, exactly) -- there were several information booths built that were sponsored by Encyclopedia Britannica, and a few others that escape me.
Life is something that happens when you can't get to sleep.
--Fran Lebowitz
Thirty-five years ago, when I was a wee tot, I lived in Houston, TX. I recall that the log flume at Astroworld was called The Nestee Plunge.
And that's all I can add to this topic about sports personalities.
-Travis
www.youtube.com/TSVisits
Long ago, the Log Flume at Great Adventure had a sign at the top of the last lift hill/drop that read "Take The Nestea Plunge!" But AFAIK, the ride was not actually re-named.
The amusement park rises bold and stark..kids are huddled on the beach in a mist
http://support.gktw.org/site/TR/CoastingForKids/General?px=1248054&...fr_id=1372
Jeff said:
It goes back to what I was saying in the article...
Wait... I have to read the article?
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Okay. I didn't know they were looking that deep in to sponsorships.
On another note... what professional journalist, even when writing about something frivolous, frames an article like that? My daughter won't be happy about it? Seriously?
Hi
She's a travel writer... it's pretty typical to write travel pieces from your own (or related) perception.
Jeff - Editor - CoasterBuzz.com - My Blog
Mike Gallagher said:
Long ago, the Log Flume at Great Adventure had a sign at the top of the last lift hill/drop that read "Take The Nestea Plunge!" But AFAIK, the ride was not actually re-named.
The 2nd flume that was removed after 2006 was renamed to Poland Spring Plunge for a few years. http://www.greatadventurehistory.com/GA%20Rides/Hydro%20Flume/AAR/20021355.jpg
Cedar Point announced on Twitter that they will unveil news related to Lebron James on this Tuesday, 9/16.
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