Remember, Blockbuster/Viacom/Paramount is a lot more than movies these days. Actually, the use of TELEVISION themes for Nickelodeon Central rather than theming that section after a movie makes a lot of sense. Because television programs are serialized, by their very nature they are likely to, if popular, have a much longer shelf-life...and certainly a much more dynamic existence...than most movies.
--Dave Althoff, Jr.