Just to clear things up, the product's original name was "Total Insanity." However, the original press release for the ride at Knotts called it "Absolutely Insane." This can be viewed at WestCoaster.net. Suddenly, it has been changed to "Vertigo." So yes, "Absolutely Insane" was more than just a pitch name.
(Also, let me just say Ed is one smart guy.) :-)
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"When I go to a park, I don’t want to have to think that much." - Classic Coasterbuzz Quotation