Posted
From the press release:
Herschend Family Entertainment Corporation ("Herschend"), the world’s largest family-held themed attractions company, and Silverwood, Inc., owner of Silverwood Theme Park ("Silverwood"), have signed an exclusive term sheet for Herschend to acquire Silverwood.
Silverwood, a beloved family-owned theme and water park in Athol, ID, has been operated by the Norton family for more than 35 years. This partnership marks a new chapter for Silverwood, as it joins Herschend’s portfolio of family brands, while continuing its tradition of delivering memorable experiences to guests of all ages. Founded in 1988 by Gary Norton and operated by his family for three generations, Silverwood has grown into one of the most successful independently owned parks in the U.S., attracting hundreds of thousands of visitors each year to its 400-acre site. The park is home to more than 70 rides and attractions, including Boulder Beach Water Park.
"Silverwood has been our family’s life’s work for more than three decades," said Paul Norton, Silverwood’s Chief Operating Officer. "When the time came to pass the torch, Herschend was the only choice. They share our values, our long-term approach, and our belief that parks like this are built by people with heart."
Herschend operates more than 40 family entertainment brands across North America, iconic destinations such as Dollywood Parks & Resorts, Silver Dollar City Parks & Resorts, the Harlem Globetrotters and recently acquired properties such as Kennywood, Adventureland, and Lake Compounce, continuing its mission to bring families closer together by creating memories worth repeating.
"This is more than a business transaction—it’s the continuation of a legacy," said Andrew Wexler, CEO of Herschend. "We are honored that the Norton family has trusted us to carry their vision forward and excited to welcome the Silverwood hosts and guests to Herschend."
The parties have begun the due diligence process and are working toward finalizing the transaction.
They have all the wood now don’t they? There’s no other park (at least in North America) that has wood in the name is there?
2025 Trips: Universal Orlando, Disneyland Resort, Knotts, Dollywood, Silver Dollar City, Cedar Point, Kings Island, Canada’s Wonderland, Busch Gardens Williamsburg, Sea World Orlando, Discovery Cove, Magic Kingdom
It's amazing to me that Six Flags and United are struggling while Hershend is thriving. The blueprint on how to make regional parks print money is right there in front of them and it's just completely ignored.
Then again, it could just be the difference between making decisions that make the company better compared to making decisions to try and create shareholder value every quarter.
We knew that before. When the Busch Parks were Busch Parks they were essentially shielded from the pressures of being a public company because they were drastically overshadowed by the beer business, and important to the Busch family as a PR front and thus run very differently.
2025 Trips: Universal Orlando, Disneyland Resort, Knotts, Dollywood, Silver Dollar City, Cedar Point, Kings Island, Canada’s Wonderland, Busch Gardens Williamsburg, Sea World Orlando, Discovery Cove, Magic Kingdom
This was true for Paramount Parks as well. A former GM back then told me that the directive from Viacom at the time was, "Just don't lose money." It was almost like a marketing expense that was supposed to zero-out at the bottom line.
Jeff - Editor - CoasterBuzz.com - My Blog
CoasterDude316:
It's amazing to me that Six Flags and United are struggling while Hershend is thriving.
Just because they are acquiring parks like credits doesn’t mean they are thriving. For all we know they could be over leveraged and they may be biting off more than they can chew. I am concerned by the continued consolidation of the industry.
Touchdown:
We knew that before.
Indeed. Line must go up. The en****tification will continue until moral improves.
^ They took out a $1.1 billion dollar loan to finance all or part of the acquisition of Palace. I didn't think that Herschend was the type of company that ran with a huge debt load so this may be brand new territory for them.
Leverage/debt is incredibly common in a large number of industries. Financial crisis of 08/09 brought that to light. Companies were using lines of credit from lenders to provide liquidity and if lenders couldn't lend, companies can't pay vendors, make payroll, etc. Since that time (until very recently) interest rates were very low by historical standards and companies/people got accustomed/addicted to what was essentially free money. When interest rates rise, leveraged companies/people struggle. And that brings cries to reduce rates (though again, by historical standards -- at least more than the last 15 years or so) interest rates are not high. But at this point, deleveraging isn't easy (or even likely).
Also Disney (a public company) just posted a record 10 billion in operating income from Parks & Experiences (I wish we got the breakdown each quarter for each division inside P&E, but alas) but because of film cost and the dispute with YouTube and cable revenue the stock overall is down and and the biggest loser on the S&P. So being a piece of conglomerate pie has its advantages, but not always.
If Herschend were in a rough place, I don't think this would be happening. We would also hear about cuts to staffing, and there would be reports of poor experiences.
Jeff - Editor - CoasterBuzz.com - My Blog
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