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NFL star Travis Kelce is teaming up with activist investor Jana Partners in a bid to help reshape the future of Six Flags Entertainment Corp. The investment group holds an economic interest of roughly 9% in the amusement park operator.
Read more from CNBC.
Are the legacy SF parks in bad shape overall and the reason this merger is failing?
Having been to SFNE, GrAdv, Dorney, Knotts, and CP this season, I would say the CF parks took bigger hits under Zimmerman pre SF merger, ops speed and Iroc especially at CP where the best they have been in ages. And the incremental maintenance and food improvements are still happening. The pay lockers at Knotts are silly, but dispatches at HangTime def were rolling.
As far as the SF legacy parks, iroc, and maintenance money, and security where all vastly improved for there first season. The problem there is decades of terrible customer facing things. The speed they turned around the food situation was quite impressive and I expect next season with a full of season of CF rule and the integration of the food plans, and perks, and the people they did promote to have an even fuller effect.
I think the enthusiast doom and gloom is really overstated, and last quarter was just one quarter. With Bossul now on the way out, and all the turmoil, I just hope remaining board memes adjust their stances, and considering how much they survey guest, it should be really clear where the issues are.
I'm hopefully Kelce is taking this investment on from the perspective of a fan more than a get rich quick scheme. My last two visits to Cedar Flags properties (CP and SFGAm) were lackluster in terms of operations. Maybe I'm naive but it seems like if you provide a quality experience and add-ons (food, souvenirs, etc.) are priced where it's hard for customers to say no, the profits will follow. Waiting thirty minutes for a bucket of overpriced popcorn doesn't really provide a great experience.
Part of me also thinks there are too many choices before you even get in the park. How will you get in the park? Membership (gold or prestige), season pass (same options), or daily pass? Would you like to buy one meal, a daily meal pass, a season meal pass? Oh season dining, one meal a day or two meals a day? Would you like to use that at other parks? And the story continues.
I know Disney is infinitely more complicated but they also have the magic that Cedar Flags doesn't.
Bigboy - Yes, I fully agree that the board is not trying to make the company a good long-term investment. However, I don't know what Travis is thinking. Maybe he is in it for the long run, and will try to turn the company around. Owning 9% of the company is certainly enough to get the attention of the board, and probably enough to exert some influence over it. What he does remains to be seen.
Third Quarter earnings.
https://investors.sixflags....fault.aspx
Total operating days were 2,573 compared with 2,585 days in the third quarter of 2024.
Net revenues totaled $1.32 billion, down $31 million or 2% compared with the third quarter of 2024.
Net loss attributable to Six Flags Entertainment Corporation, which reflects a $1.5 billion non-cash impairment charge on goodwill and other intangibles, totaled $1.2 billion, compared with net income attributable to Six Flags Entertainment Corporation of $111 million in the prior year period.
Adjusted EBITDA(1) totaled $555 million, down $3 million compared with the third quarter of 2024.
Attendance totaled 21.1 million guests, up 1% or approximately 138,000 visits compared with the third quarter of 2024.
In-park per capita spending(2) was $59.08, down 4% compared with the third quarter of 2024.
Out-of-park revenues(2) totaled $108 million, up 6% compared with the third quarter of 2024.
And for October:
Based on preliminary operating results, attendance for the Combined Company over the five-week period ended Nov. 2, 2025, totaled 5.8 million guests, representing an 11% decrease in attendance compared to the same five-week period last year when October attendance was up approximately 20% due to exceptional weather. For an alternate comparison, our October 2025 attendance increased 7% compared to combined attendance for the two legacy companies during this same five-week period in 2023. Management believes this two-year comparison provides a more relevant indication of our growth trajectory.
Providing an update on long-lead indicators, the Company also noted that sales of 2026 season passes as of Nov. 2, 2025, were up approximately 3% compared to sales of 2025 season passes at this same time last year. The increase in sales reflects a 5% increase in the average season pass price, offset by a 3% decrease in the number of units sold to date.
hambone:
And, there it is. Now they're blaming last year's good weather. Couldn't have been confusion around upcharges.
Having listened to the call, I thought the same thing.
I also liked how they game 0 details around every question that was asked around the underperforming parks. To me the entire Q/A felt a like a waste of time.
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