Universal Studios Hollywood adopts dynamic pricing

Posted | Contributed by Jeff

Universal Studios Hollywood is anticipating huge crowds for the April 7 opening of the Wizarding World of Harry Potter. If you want to be one of the first to experience it, be prepared to pay more than if you want to go, say, on a slow Tuesday in September. So-called demand, or variable, pricing is nothing new to airlines and hotels.

Read more from The LA Times.

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