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To give Mary that powerful of a punch, Universal Orlando's creative team -- a core of three or four, which eventually grew to include dozens of artists, designers and technicians -- had to flesh out all sorts of details beyond her relatively thin urban legend: Say her name three times and she appears in the mirror.
They had to decide what she looks like, how her voice sounds, how she interacts with other Horror Nights characters and even how her handwriting looks (increasingly disturbed, as seen on the event Web site). And yes, what's her motivation?
Read more from The Orlando Sentinel.