Six Flags enters sponsorship and marketing alliance with Sara Lee

Posted | Contributed by PhantomTails

Theme-park operator Six Flags Inc. said Tuesday it entered a multiyear sponsorship and marketing alliance with food and household goods maker Sara Lee Corp. Under the agreement, Sara Lee Food & Beverage and Sara Lee Foodservice will become Six Flags corporate alliance partners. Sara Lee's Ball Park brand will also become the official Six Flags hot dog, making the product available in all U.S. Six Flags parks for the first time.