Six Flags drops marketing deals for popular brands

Posted Thursday, December 2, 2010 2:38 PM | Contributed by Jeff

Grand Prairie-based Six Flags Entertainment Corp. is ending licensing deals for some of its most popular rides as it continues a post-bankruptcy update of its 19 theme parks. The nation's largest regional theme park company is allowing deals to expire for attractions named after daredevil Evel Knievel, skateboard pro Tony Hawk and kid favorites Thomas the Tank Engine and the Wiggles, park spokeswoman Sandra Daniels said.

Read more from The Dallas Morning News.

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