Shapiro wants to emphasize "family experience"

Posted Thursday, January 12, 2006 12:06 PM | Contributed by coasterguts

Six Flags chief Mark Shapiro wants to remake the company's image, from an operator of roller coasters to a provider of family entertainment. For now, those plans rely in part on exploiting the Looney Tunes and DC Comics cartoon characters Six Flags has licensed from Time Warner's Warner Bros.

Read more from TheStreet.com.

Comments: 17

Loading...