Shapiro wants to emphasize "family experience"

Posted Thursday, January 12, 2006 12:06 PM | Contributed by coasterguts

Six Flags chief Mark Shapiro wants to remake the company's image, from an operator of roller coasters to a provider of family entertainment. For now, those plans rely in part on exploiting the Looney Tunes and DC Comics cartoon characters Six Flags has licensed from Time Warner's Warner Bros.

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