SeaWorld wants to explore dynamic pricing

Posted Thursday, July 11, 2013 8:12 PM | Contributed by VitaminsAndGravy

A top executive with the Orlando-based company recently told analysts that dynamic pricing — in which parks vary the price of admission depending on how busy they expect to be on any given date, rather than charging the same price every day of the year — is "a big opportunity" for the industry.

Read more from The Orlando Sentinel.

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