SeaWorld launches campaign to counter recent negative publicity

Posted | Contributed by Jeff

After months of dismissing "Blackfish" as activist propaganda, SeaWorld Entertainment Inc. today is launching a more aggressive counterattack on the critical documentary. The Orlando-based theme-park company has placed full-page ads in eight of the country's largest newspapers, making a passionate case for the importance of displaying killer whales in captivity.

Read more from The Orlando Sentinel. Read the open letter from SeaWorld Parks & Entertainment.

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