Season pass pricing strategy key for Cedar Fair parks

Posted Sunday, May 4, 2008 10:15 AM | Contributed by Jeff

Officials in the amusement park industry ride a fine line when attracting guests. Entice too few season pass holders, and attendance could drop substantially. But bring in too many regulars, and guests no longer have a reason to stay for the day, making them far less likely to spend their money once they're at the park. This is the Catch-22 scenario Cedar Fair officials are grappling with in the aftermath of an acquisition.

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