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Anonymous riders are choosing just one of 25 songs and little else on the forthcoming Hollywood Rip Ride Rockit coaster. It's easy to see Universal Studios Florida eventually populating the selections with artists that it's thinking about inviting to play during the following summer's concert series. In that case, riders would be able to vote in their choices, and Universal would know that it has secured popular artists. The musical acts being considered will encourage fans to go to the park and ride. It's a viral "rider's choice" winner.
However, isn't this where the data mining starts? It won't be long before guests can swipe cards to identify who they are. The park can offer up benefits such as Web-based ride counts or in-park merchandise discounts, but this is also a loyalty program in disguise that will give the park a better grasp of park-goers' behavior.
Read more from Rick Munarriz at The Motley Fool.