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Ratatouille, WALL-E and Up have all been critically and commercially successful movies. But each is built around unconventional characters — a French rat, a nearly wordless robot and an elderly widower — that don't necessarily lend themselves to rides, shows and souvenirs. That's particularly true when compared with Pixar's earlier movies, which have revolved around more-easily marketed characters such as clown fish, race cars and action figures.
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