Posted Monday, December 3, 2012 10:03 AM | Contributed by Jeff
Imagine you’re the CFO of a publicly traded, $1 billion company that makes all of its money in about 130 days of the year. Even within that short span, in no two months do financial results resemble each other. And you won’t be able to tell whether your $100 million annual capital budget has been well spent until the year is over. Welcome to the world of Brian Witherow, finance chief at Cedar Fair, which owns and operates 11 amusement parks, six water parks, and five hotels. It’s largely a summer business, except for some Halloween-themed events in October.
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