Premium experiences boosting revenue at Orlando theme parks

Posted | Contributed by Jeff

The new "Villains' Sinister Soiree" is one of several events debuting at Walt Disney World and other theme parks this year. Such theme-park extras are becoming more common, experts say, as the industry tries to squeeze more money from die-hard fans and well-heeled visitors willing to pay prices the more casual visitor might find frightening. They present an opportunity to increase revenue without charging more for general-admission tickets.

Read more from The Orlando Sentinel.

Comments: 4

Loading...