Premier Rides to build Pepsi Globe Observation Wheel at Meadowlands Xanadu

Posted Friday, September 12, 2008 3:40 PM | Contributed by Jeff

[Ed. note: The following is an unedited press release. -J]

BALTIMORE, MD - PREMIER RIDES, INC., considered one of the world’s most innovative theme park ride providers, has been awarded the contract to design, fabricate, and install the iconic Pepsi Globe Observation Wheel to be located at the spectacular Meadowlands Xanadu entertainment and retail complex in East Rutherford, NJ. The iconic wheel will be leased and operated by Merlin Entertainments Group, the world’s second biggest visitor attraction operator, who also has The London Eye in their portfolio of over 60 attractions.

“We at Premier Rides are extremely honored to have been selected to design and build such a visionary attraction that the Pepsi Globe Observation Wheel represents,” said Jim Seay, President, Premier Rides, Inc. “Being part of the group that creates a signature product is both an honor and a significant responsibility. Merlin Entertainments Group and Meadowlands Development are leaders in the development of high quality experienced based visitor attractions, entertainment and retail centers and we are proud to be part of their team.”

The electricity used to power the Pepsi Globe, the tallest and most spectacular wheel in the Americas at 286 feet, will be 100% offset with renewable energy certificates. In addition, the aluminum used for the ferris wheel sign and many of its components will be made with 95% recycled content.

Merlin Entertainments Group which is rapidly building its US business, with 5 new attractions to open in the next 12 months, will offer a unique experience during the Pepsi Globe ride, which will last approximately 25 minutes for a full revolution and offer sweeping vistas of the New York skyline and the Hudson River. Groups of up to 20 visitors each will enter 26 glass-enclosed, climate controlled, capsules for the ride of a lifetime.

The Pepsi Globe promises to be among the most outstanding tourist attractions in the New York City metropolitan region.

Premier Rides is currently designing, fabricating, and installing five to six major attractions every year both on a domestic basis and at international locations such as Dubai and Singapore. “The Pepsi Globe at Meadowlands Xanadu is a signature project and one of the most important in Premier’s history. As a company that focuses on unique custom attractions, we strongly believe in the Xanadu business model and believe there is amazing potential for iconic type attractions like the Pepsi Globe,” Mr. Seay said.

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