Orlando ad campaign targets Floridians

Posted Wednesday, October 17, 2001 4:24 AM | Contributed by Jeff

Various agencies in Orlando have launched a $7 million ad campaign intended to attract people within driving distance to the city's theme parks. The area is experiencing a slump in attendance, attributed to a combination of the season and the terrorist attacks on September 11. The new ads have a "family time, family place" theme targeted to women, who according to researchers are most likely to decide on vacation destinations.

Read more from The Orlando Sentinel.

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