Orlando ad campaign targets Floridians

Posted | Contributed by Jeff

Various agencies in Orlando have launched a $7 million ad campaign intended to attract people within driving distance to the city's theme parks. The area is experiencing a slump in attendance, attributed to a combination of the season and the terrorist attacks on September 11. The new ads have a "family time, family place" theme targeted to women, who according to researchers are most likely to decide on vacation destinations.