Kennywood to expand sponsorships

Posted Wednesday, February 25, 2009 11:13 PM | Contributed by Lord Gonchar

When the people in Kennywood's marketing department talk about the "wide demographic" of the visitors to the park, they aren't talking about those who have eaten too often at the Potato Patch. They are talking about what everyone who has ever been to the West Mifflin amusement park intuitively knows to be true: Kennywood attracts visitors from wide ranges of ages and socio-economic groups. In other words, the place is an advertiser's dream.

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