IAAPA 2006: Shapiro tells industry to stop thinking it's "mature"

Posted | Contributed by Jeff

Six Flags Chief Executive Officer Mark Shapiro says that he needs to find more products to fill a niche and make money at the same time. It's just one of the ways Shapiro urged an estimated crowd of 22,000 at the International Association of Amusement Parks and Attractions' annual show to stop thinking about the industry as "mature" and redefine the ways it entertains.