Hotels take design cues from theme park properties

Posted | Contributed by Jeff

Hotels are a key component of the world’s leading theme park complexes. Immersing guests in outlandish themes allows them to continue experiencing the escapism found in the parks after the gates have closed. It doesn’t just boost revenue but also profits as guests are likely to visit the parks for two days if they stay on-site for a night and this means they will buy more high-margin merchandise and food and beverage.

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