Herschend works behind the scenes as operator of Dollywood

Posted Monday, February 6, 2012 9:07 AM | Contributed by Jeff

[Ed. note: Warning: Paul Ruben "best" quote included in story. -J]

Herschend Family Entertainment didn’t take center stage last month when country star Dolly Parton and Gaylord Entertainment unveiled plans for a new water and snow family fun park near the Gaylord Opryland Resort & Convention Center. Instead, the 50-year-old theme park operator based in Norcross, Ga., stayed in the background, intent on making its own splash when the time comes to finish designing and building the new multimillion-dollar attraction here.

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