Hard Rock Park official says lack of out-of-market advertising was devastating

Posted | Contributed by Jeff

After an inaugural season rocked by poor attendance and tight credit markets, Hard Rock Park wants to reorganize its debts, cut costs and market the park to a wider audience in an attempt to survive in 2009.

The Myrtle Beach theme park blamed a drop in tourism and its own inability to advertise outside the Grand Strand for its cash problems, which forced it to grind to a halt Wednesday when it filed for bankruptcy.

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