Guests at Shanghai Disney will use phones, not Magic Bands

Posted Monday, January 11, 2016 9:58 AM | Contributed by Jeff

MagicBands, the colorful electronic bracelets used by millions of customers at Walt Disney Co. resorts in Orlando, Florida, won’t be making it to the company’s newest theme park in China. Guests at the $5.5 billion Shanghai Disney Resort, scheduled to open this spring, will be able to use their mobile devices to enter the park, purchase merchandise and likely access rides and attractions. Visitors in Orlando already do those things with the wristbands, which rolled out in Florida with great fanfare in 2013.

Read more from Bloomberg.

Comments: 9

Loading...