Fewer discounts at Disney as economy improves

Posted Thursday, December 10, 2009 11:40 AM | Contributed by Jeff

Walt Disney Co. expects to offer fewer discounts at U.S. theme parks in 2010 as the economy improves, according to Chief Executive Officer Robert Iger. The world’s biggest theme-park operator has already reduced discounts from a year ago, Iger said today at a UBS AG investor conference in New York. Disney added promotions in November 2008 to attract visitors during the credit crunch.

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